Brand builder: Under Armour
24 May 2012 | by Kim Benjamin
but impressively successful. Within a short time, for every game of football, rugby or cricket you watched ...
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Burberry boosts digital approach with interactive campaign
29 May 2012 | by Nicola Clark
of the Games equestrian competition, Burberry claims it is the brand s biggest ad production yet. The ads ...
Think BR: In whom we trust
18 May 2012 | by Jo Boyd
disgruntled employees placed a disparaging video on YouTube, which featured antics in the kitchen and the mishandling of food served to customers. The video spread virally, views reached beyond the million mark ...
Consumer: Reebok's 3D street art a record-breaker
03 May 2012 | by Kate Magee
to complete, so in the run-up to the unveiling, the PR team released video content to showcase the artwork ... , was shared 890 times and generated more than 200 comments. Results The three project videos, which ...
Sports organisations must prepare for post-Olympic sponsorship, says LTA boss
28 Apr 2012 | by Kate Lloyd
that although the impact of the London 2012 games could not be predicted, organisations needed to be prepared for the effect the games were going to have on the industry. He said: "Lots of people think new Olympics ...
VIDEO: Launch of the M&S 'Shwopping' campaign
27 Apr 2012 | by Matthew Chapman and Georgina Brazier
on social media, a channel the retailer is increasingly adopting. Video produced by Georgina ...
Brand Barometer: Social media performance of Converse
20 Apr 2012 | by Gemma Charles
fans liking news of the partnership on Facebook. The tie-in DoYaThing music video has been shared more ...
Sarah Gower: On the starting blocks
19 Apr 2012 | by John Owens
. 'To be head of PR for Adidas during the Olympic Games in your home town - well, I don't believe ... vintage kits from Olympic Games past, all framed and proudly lining the walls. And with the world ... by that of the Twittersphere. Gower says no-one is ready for what she describes as a digital games 'unlike any before ...
Locog defends role of embattled Olympic sponsors
17 Apr 2012 | by John Reynolds
to combat obesity. Those brands were singled out due to their sponsorship of the Games. Meanwhile, a ... targeting Games sponsors Dow Chemical, Rio Tinto and BP. The joint campaign, Greenwash Gold 2012 , feat ... the London 2012 Olympics. A Locog spokesman said: Without our sponsors the Games wouldn t happen ...
Adidas invites Brits to 'take the stage' in biggest-ever UK campaign
10 Apr 2012 | by Alex Brownsell
The London 2012 Games sponsor will launch a 60-second TV ad featuring Team GB athletes Victoria Pendleton, Louis Smith and Tom Daley, as well as TV comedian Keith Lemon and musician Example. The ad, created by Sid Lee, will tell the story of how to go overnight "from the top deck of the bus to the top ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
