McDonald's launches content portal in latest phase of UK 'McMakeover'
15 May 2012 | by John Reynolds
will go live this week, offering a range of articles and videos going behind the scenes at the chain ...
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Subway out-muscles McDonald's on Facebook
21 May 2012 | by Gemma Charles
Anthony Ogogo, who will both be competing at this summer's Olympic Games. ...
Non-sponsor brands ramp up pre-Olympics sports marketing
09 May 2012 | by Gemma Charles
This week, sandwich chain Subway and delivery service FedEx, whose competitors McDonald s and UPS are official Games sponsors, unveiled multimillion-pound campaigns featuring athletes. Earlier this year ... , who will be competing at the Games for Team GB, discuss their favourite subs and their personal goals ...
The truth about youth: Do you know Generation Z?
20 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
to the top of the charts' by inviting them to upload videos of themselves. Brand ambassadors ... with music over the past five years. Diet Coke has fashion (associations) and Coke Zero has gaming; now Coke ...
Starbucks marketer Ian Cranna on changes at the coffee chain
19 Apr 2012 | by Gemma Charles
ahead of this summer's Olympic Games and the Queen's Diamond Jubilee celebrations. Six outlets ...
Locog defends role of embattled Olympic sponsors
17 Apr 2012 | by John Reynolds
to combat obesity. Those brands were singled out due to their sponsorship of the Games. Meanwhile, a ... targeting Games sponsors Dow Chemical, Rio Tinto and BP. The joint campaign, Greenwash Gold 2012 , feat ... the London 2012 Olympics. A Locog spokesman said: Without our sponsors the Games wouldn t happen ...
Olympic sponsors McDonald's, Adidas and Coca-Cola are media lightning rods
17 Apr 2012 | by Noelle McElhatton
As sponsorship success stories go, there can be few to touch LOCOG's achievement in raising 2bn to help fund the 9.3bn cost of the London 2012 Olympics. Call it coincidence, but a rising tide of bad press for Olympic sponsor brands threatens to overshadow this effort, just as we pass the Games 100 ...
ISBA slams doctors for 'abdicating responsibility' in obesity debate
16 Apr 2012 | by Arif Durrani
promotion this week (18 April), featuring the London 2012 Games characters, Wenlock and Mandeville ... to encouraging children to associate the fast food chain with the Games. Follow Arif Durrani on Twitter ...
Sonic Drive-In 'the tax cut game' by Goodby, Silverstein & Partners
16 Apr 2012
To raise awareness, Goodby, Silverstein Partners has created a spot with the brand's "Two Guys" character as well as a game on Sonic s website . ...
Medical body calls for Olympic ban on Coke and McDonald's
16 Apr 2012 | by Daniel Farey-Jones
? The fact that Coca-Cola and McDonald s are two of the big corproate sponsors of the Olympic Games is most ... the Games and believe we have a valid role to play." "We offer consumers a wide range of drinks and sizes ... we will be offering the widest range of drinks we have offered at an Olympic and Paralympic Games ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
