Glacéau vitaminwater in Olympic ticket Twitter giveaway
30 May 2012 | by Loulla-Mae Eleftheriou-Smith
Olympic beach volleyball tickets and boost awareness of its status as "best mate" of the London 2012 Games.
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VIDEO: Coca Cola 'haven't looked to change' us, says Innocent marketer
31 May 2012 | by Ben Hall
Brands 100 ranking of consumer brands . Video produced by Sarah Johnson and Ben Hall. Follow ...
Richmond brand to air nude farmer ad
29 May 2012 | by John Reynolds
, meats, at Kerry Foods, the maker of Richmond Sausages, claims the new product is "game ...
Innocent tops the Social Brands 100
29 May 2012 | by Gordon MacMillan
at Wallblog.co.uk Video produced by Sarah Johnson. Follow @BRproducers ...
Malibu launches VIP-themed Facebook app as part of summer style activity
23 May 2012 | by Sarah Shearman
The Malibu VIP app, created by Zone, is an online loyalty programme that features content including drinks recipes, games and fashion tips. Every time a user interacts with this content, they receive VIP points and gain a "status" such as Malibu Mover and Shaker, Idol or Legend. The higher ...
Vimto partners with Vevo to target teens
23 May 2012 | by Loulla-Mae Eleftheriou-Smith
Vimto, the Nichols-owned soft-drinks brand, has struck a strategic partnership with music video...million unique visitors that stream around 180 million videos each month". However, the music artist ... they can access new content and a new branded game. Vimto will also renew its partnership with online advertiser InSkin Media to create a further wave of branded online games in a multimedia promotion. Clare ...
Wispa 'time well misspent' by Fallon
21 May 2012
The campaign, by Fallon, introduces a new strapline and positioning for the brand, encouraging people to take time out and enjoy themsleves. The brand will be supported by a 3.5 million campaign, including six-sheets near CTNs, cinema advertising and video on demand. ...
Subway out-muscles McDonald's on Facebook
21 May 2012 | by Gemma Charles
Anthony Ogogo, who will both be competing at this summer's Olympic Games. ...
Video: Brian Blessed and Carlsberg brand controller discuss Euro 2012 ad
16 May 2012 | by Matthew Chapman
Marketing attended the filming of the Carlsberg 'fan academy' ad at Mill Hill School in London, to interview the stars Brian Blessed, Linford Christie and Carlsberg brand controller Darren Morris.
Coca-Cola unleashes the 'super fan' for Euro 2012 activity
16 May 2012 | by Matthew Chapman
be pushed via in-store giveaways of gaming packages. The brand will also offer the chance to win tickets ... -Cola's sponsorship of the London 2012 Olympic Games has overshadowed its sponsorship of the Euro 2012 football ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
