VIDEO: Coca Cola 'haven't looked to change' us, says Innocent marketer
31 May 2012 | by Ben Hall
Brands 100 ranking of consumer brands . Video produced by Sarah Johnson and Ben Hall. Follow ...
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Panasonic launches digital face-painting app for Olympics
01 Jun 2012 | by Sarah Shearman
The Flag Tag app, which launched yesterday, enables users to upload their customised photo to their profile page and share it with friends on Facebook, Twitter and via email, to show support for their team during the London 2012 Olympic Games. The app, devised by Brave, will roll out on iOS and Android ...
CREATIVE STRATEGY: Prometheus and stealing fire at TED
31 May 2012 | by Simon S Kershaw
Because, consider the following: gaming is one of the few industries experiencing growth and creativity every Marvel and DC Comics character you ever knew is being brought to the screen; 'Dr Who' and 'Sherlock Holmes' go from strength to strength, and, in a sublimely surreal casting, Have I Got News ...
Adap.tv launches third-party video apps hub
31 May 2012 | by Daniel Farey-Jones
Video ad exchange Adap.tv is launching a hub allowing buyers and sellers to manage third...the complexities of the video ad landscape, the promise of TV and video advertising cannot be fulfilled by one ...
Arif Durrani: Can Neil Jones help transform Johnston Press?
31 May 2012 | by Arif Durrani
months, and full-credit to Jones for bucking the trend. He could yet prove to be the major game ...
Brand barometer: Foot Locker's latest viral campaign reviewed
31 May 2012
Foot Locker’s latest video uses an easy formula for a successful viral ad. It features ‘staff’ doing tricks with shoes and shoe boxes in one of the chain’s stores. The whole video was done in one take ... trick Foot Locker pulled from up its sleeve. The video itself deploys a trick increasing in popularity ...
How digital can turn a great story into a super-franchise
31 May 2012
Bobi Carley explains how films, TV shows and video games are using new platforms to extend...in the spring of 1967 and has since spawned four successful films starring Johnny Depp, video games, merchandise ... Adventure, a concert tour, musical stage show, video game, book series and licensed product range. So ... Cranky's Story, the first offering of new levels via in-app purchase, expanding the game's storyline ...
Google's big debate on piracy, privacy and porn
31 May 2012
. The music, arts and games delegates and speakers focused more on adapting existing business models ... , say, a PDF on a cure for cancer and a comedy video? And how would a global set of rules account ... game-changer. The best advice of the day for my money was from Schmidt on the topic of careers. He ...
Katherine Levy: Advertising proves to be the big issue for connected TVs
31 May 2012 | by Katherine Levy
detriment of the networks that created it. As a long game, it is not even a sustainable model for DISH ...
Double Standards - 'Media agencies need to be comms specialists'
31 May 2012
clients keep up with the fast-changing landscape and stay ahead of the game, including all things digital ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
