Burberry boosts digital approach with interactive campaign
29 May 2012 | by Nicola Clark
of the Games equestrian competition, Burberry claims it is the brand s biggest ad production yet. The ads ...
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Think BR: Innovating in service markets
29 May 2012 | by Rosemary Bayman and Claire Emes
, real, game-changing innovations in service markets are uncommon. The introduction of cash machines ...
Absolute Radio nets Currys and PC World football deal
25 May 2012 | by Daniel Farey-Jones
videos of their own best "goal celebrations" with Currys and PC World, via the Absolute Radio website ...
Brand builder: Under Armour
24 May 2012 | by Kim Benjamin
but impressively successful. Within a short time, for every game of football, rugby or cricket you watched ...
Clinton-owned Birthdays brand to disappear from high street
17 May 2012 | by Matthew Chapman
officer at Game, also left as part of sweeping changes to the board. Willson-Rymer, the former Starbucks ... innovations with initiatives including celebrity video cards with stars including David Hasselhoff. However ...
Clinton Cards chief Willson-Rymer departs following administration
11 May 2012 | by Matthew Chapman
marketing officer at Game. Non-executive chairman Don Lewin will also depart, alongside group managing ... . Moonpig is running a television campaign for its latest innovation, which allows the embedding of videos ...
Mason holds on to marketing reins at Game amid restructure
04 May 2012 | by Matthew Chapman
Game has retained the marketing director role held by Anna-Marie Mason, despite sweeping cuts...Mason will now report directly to Game chief executive Martyn Gibbs, once chief commercial officer ... , Before Game went into administration, it announced in February that Brennan would oversee the marketing ... the relaunch of the Game.co.uk website, having previously been director at Marks Spencer Direct. A ...
Sainsbury's enters music download market
03 May 2012 | by Matthew Chapman
existing range of CDs, games, film and books catalogue." Sainsbury's created the download service in ...
Olympic organisers must prepare for huge demand on mobile network, says eBay
03 May 2012 | by Matthew Chapman
on mobile networks during the 2012 Games....with the unprecedented demand visitors to the Games will place on mobile networks. "With so many consumers in London ... including search, display and video surged 157% year on year to a total of 203.2m in 2011. Fears ...
Ocado director warns Olympics will 'bugger up' summer business
01 May 2012 | by Matthew Chapman
the Games. The British Beer Pub Association (BBPA) has stressed efforts must be made in partnership ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
