EDF unveils zoetrope campaign for Thank Yous push
11 May 2012 | by Matthew Chapman
customers can enter their bill details into the website, which will launch a video of the spinning zoetrope ...
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British Gas readies 'free swim' Olympic campaign
29 May 2012 | by Matthew Chapman
The activity will run up until the two-week blackout period ahead of the Olympic Games, which prevents non-sponsors using Olympic athletes in advertising to protect official sponsors, which include British Gas competitor EDF Energy. The ad uses Psyop animation to create realistic, speaking ...
BT London Live signs up Duran Duran and Stereophonics
01 May 2012 | by Matthew Chapman
and Parlaympic Games at Hyde Park, Victoria Park and Trafalgar Square. BT will offer the chance to the public ...
Telefónica Digital hires Bite and Access for global brief
20 Apr 2012 | by Sara Luker
with gaming giant Electronic Arts to give customers access to its games on their mobiles. Access ...
Stuff magazine launches monthly iPad edition
11 Apr 2012 | by Nick Batten
The first issue includes an in-depth test of the new iPad incorporating video, a feature on the world's best smartphones, and 'Gadget Easter Eggs', a compendium of hidden features and in-jokes from the history of technology and media. Advertisers include LG and there are a number of exclusive ...
VIDEO: Keeping up with 'consumer appetite' is key to Sony's mobile success, says Perron
27 Mar 2012 | by Ben Hall
Video produced by Ben Hall. Follow the producer team on Twitter @BRProducers . ...
Social media: how your research can get the most out of the world's biggest focus group
23 Mar 2012 | by David Benady
Finding out how gamers would react to last year's release of video game Call of Duty Black Ops was crucial ... games it has released. This has enabled Activision to assess its brand reputation, identify key ... . It monitored video-clip sharing as well as comments. Brandwatch chief executive Giles Palmer says the project ...
ISBA Conference: Mobile can become 'seventh mass media'
21 Mar 2012 | by Daniel Farey-Jones
" and Weetabix's "engaging rich video augmented reality mobile content". ...
Revolution: Mobile World Congress: The trends taking mobile by storm
06 Mar 2012 | by George Nimeh
using HTML5, a common standard across multiple mobile devices. HTML5 is a game-changing technology ...
Canterbury replaces Nike as England rugby kit provider
02 Mar 2012 | by Alex Brownsell
in rugby is unrivalled. This new exciting partnership will allow the RFU to further invest in the game ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
