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Tourist numbers to dip before Olympic boost

in the period just before the Olympic Games, although numbers during the Games period are expected to be 13...just before the games simply means that tourists are choosing to travel around the peak time to avoid ... that the body's next marketing push will start immediately after the Games. He said: "Our work doesn't stop with the Games post-Olympics our 'Great' activity will focus on harvesting the afterglow, by immediately ...

BA harnesses Facebook to help Brits home for Olympics

It is giving away 240 flights, each matched with a Games ticket, from 20 selected international ... of the top domestic sponsors of the London 2012 Games, is casting the promotion as an attempt to give British athletes home advantage by boosting the number of Brits attending the Games. Nominators have to be UK ...

Heathrow creates 'royal runway' for Diamond Jubilee

reassuring consumers that the BAA-owned airport will deliver a smooth Olympic run during the Games period ...

Helen Edwards: Why borderline decisions can make or break a brand

, sparkling strategic thinking, a brilliant brand video, all polished and rehearsed to make an unforgettable ...

Media360: BA's 'pimped-up' brand campaign followed 'turbulent decade', admits brand chief

to collect the Olympic flame for the London 2012 Games, Van der Post admitted to the challenges facing ... Post said BA was at the "top of its game in the 90s", a time when its motto "the world's favourite ... 2012 Olympic Games and immediately after Van der Post's speech at the conference, held in Terminal 5 ...

Canada Tourism launches global ad review

the country s attractions from a tourist s point of view. The TV element featured YouTube videos taken ...

Heathrow launches campaign reassuring passengers of smooth Olympic run

as a likely weak spot in the PR around the Games . Heathrow is the official host airport for the London 2012 Olympic and Paralympic Games, and the ad campaign aims to show how Heathrow s employees ... set to make it one great Games," and "We ve spent years in training to make it one great Games ...

Industry view: Is easyJet's marketing makeover working?

or with friends. Not everyone loved it. 'Complete and utter rubbish - that's not an ad, it's a mood video ...

KLM launches nine-month Facebook initiative

The activity, called 'The Travel Diaries' goes live today (4 May). It gives KLM's Facebook fans access to a series of films showcasing nine popular cities across the globe Buenos Aires, New York, Lisbon, Rio de Janeiro, Vancouver, Berlin, San Francisco, Amsterdam and Havana. The videos give users ...

BA unveils plans for giant screen in Olympic Park

British Airways has revealed plans to broadcast the London 2012 Olympic Games live within a...BA is a domestic tier-one sponsor of the London 2012 Games and has partnered with the London Organising Committee of the Olympic and Paralympic Games (Locog) to create the event, called 'Park Live'. The dedicated area will house 10,000 people, who will be able to watch the Games on a giant screen within ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.