Are UK brands leading the charge in digital marketing innovation? The Marketing Society Forum
23 May 2012
at the BBC's Olympic digital strategy to know that an explosion of video content via mobile is about ...
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Phones4U horror spot tops 2011's most complained about ads
30 May 2012 | by Arif Durrani and Ben Hall
as the UK's independent regulator of advertising, stressed it "does not play a numbers game when judging ...
ISBA president Woods: Marketers must shape online regulation
02 May 2012 | by Alex Brownsell
addressing the issue of the "intense scrutiny" around Coca-Cola's partnership with the London 2012 Games ... " and the impact of projects such as the recycling pilot scheme that will be trialling during the Games. Woods ... after the Games." Read Campaignlive and Campaign magazine tomorrow (3 May) for further details. ...
Locog defends role of embattled Olympic sponsors
17 Apr 2012 | by John Reynolds
to combat obesity. Those brands were singled out due to their sponsorship of the Games. Meanwhile, a ... targeting Games sponsors Dow Chemical, Rio Tinto and BP. The joint campaign, Greenwash Gold 2012 , feat ... the London 2012 Olympics. A Locog spokesman said: Without our sponsors the Games wouldn t happen ...
ISBA slams doctors for 'abdicating responsibility' in obesity debate
16 Apr 2012 | by Arif Durrani
promotion this week (18 April), featuring the London 2012 Games characters, Wenlock and Mandeville ... to encouraging children to associate the fast food chain with the Games. Follow Arif Durrani on Twitter ...
Coke, Tesco, Kraft sign up to calorie reduction pledge
24 Mar 2012 | by Gemma Charles
the Children's Food Campaign, dismissed the plan as "an industry game of smoke and mirrors". "We note ...
Getting behind the IAB figures: Media experts on the rise of mobile
21 Mar 2012 | by Arif Durrani
are beginning to compete for banner and display budgets," says Valoti, "and also where there is budget for video, we are able to have conversations to be part of the mix." For Valoti and O2, the end game ...
Brands sought for £10m Olympic museum
28 Feb 2012 | by Ed Owen
planned include: Olympic Memories, where visitors can re-live the games; and Faster Higher Stronger, which will showcase Olympic sports. Special displays will also celebrate London's two previous Olympic Games 1908's event in White City and the 1948 Games in Wembley. London will become the first city ...
Building firm Balfour Beatty hires Rebecca Salt as global comms head
16 Feb 2012 | by Alec Mattinson
the mandate to build the 242m Aquatics Centre in Stratford, which will be a focal point of this year's Games ...
Tom Kelly - No more cat and mouse
09 Feb 2012 | by Matt Cartmell
'. 'We need to move away from the "gotcha" game of hiding what we are doing and the media having to find ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
