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VIDEO: Coca Cola 'haven't looked to change' us, says Innocent marketer

Brands 100 ranking of consumer brands . Video produced by Sarah Johnson and Ben Hall. Follow ...

Brand barometer: Foot Locker's latest viral campaign reviewed

Foot Locker’s latest video uses an easy formula for a successful viral ad. It features ‘staff’ doing tricks with shoes and shoe boxes in one of the chain’s stores. The whole video was done in one take ... trick Foot Locker pulled from up its sleeve. The video itself deploys a trick increasing in popularity ...

How digital can turn a great story into a super-franchise

Bobi Carley explains how films, TV shows and video games are using new platforms to extend...in the spring of 1967 and has since spawned four successful films starring Johnny Depp, video games, merchandise ... Adventure, a concert tour, musical stage show, video game, book series and licensed product range. So ...

Marketing Magazine Mobile Beta

responsive design. Any iOS or Android device should now display all our content, including galleries, videos ...

MTV

creator, through shows such as Jersey Shore and controversial performances at its Video Music Awards (VMAs). MTV was launched on 1 August, 1981, and the first music video it broadcast was Video Killed the Radio ... produced song videos at the time, but in Britain, acts such as Duran Duran had produced promos for some ...

Toyota launches digital teaser campaign for its latest sports car

The car maker is running a series of digital ads, created by Glue Isobar, which direct viewers to a realdeal86 website, where they can watch a video of the car in action and enter a competition to win one of 86 exclusive test drives. The teaser campaign comes ahead of the vehicle's summer launch ...

Brand barometer: Volkswagen Polo viral campaign reviewed

, and it is not hard to see why. Videos that can evoke marked physiolog ical and emotional responses (such as laughter ...

The changing face of music tie-ups

to sign an exclusive deal with online music video-sharing site Vevo in the UK. Its Lynx deodorant brand ... video of themselves dancing and uploaded it to Smirnoff's or Madonna's Facebook page. In March ... featuring the artist, while the brand also features in a Madonna video. Why did Smirnoff work ...

Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure

. These include Skype, the internet telephony and video-calling service, for $8.5bn its biggest acquisition ...

Work Debrief - Foster's Brad and Dan get a little help for their good calls

created the Good Call Centre, a place for our audience to design a personalised video response from Brad ... willing to help them get their videos sorted and help a friend out. We wanted to make the campaign ... or general ignorance. The user is then prompted to type in their mate's name. A video response from Brad ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.