04 May 2012
| by Loulla-Mae Eleftheriou-Smith
The activity, called 'The Travel Diaries' goes live today (4 May). It gives KLM's Facebook fans access to a series of films showcasing nine popular cities across the globe Buenos Aires, New York, Lisbon, Rio de Janeiro, Vancouver, Berlin, San Francisco, Amsterdam and Havana.
The videos give users ...
19 Apr 2012
| by Loulla-Mae Eleftheriou-Smith
No-frills airline Ryanair has launched its first hotels comparison website, Ryanairhotels.com, which chief executive Michael O'Leary claims it will promote with a €1m (£819,000) marketing push.
03 Apr 2012
| by Matthew Chapman
they need from Ikea to get a "perfect" night's sleep.
A video at the top of the Facebook page will show ...
", with the best entrant winning the competition.
The video will also appear on video-sharing sites including ...
03 Apr 2012
| by Sarah Shearman
, with brands investing more in social-media and video display marketing.
Social media display itself was up 75% year on year, accounting for 21% of total display spend. Online video spend doubled to reach 109 ...
23 Feb 2012
| by Daniel Farey-Jones
SAS also plans to extend its capabilities to advertisers and agencies to help them make more informed decisions on where to advertise and how to optimize budgets for maximum impact.
The company claims the ability to process and reallocate ad inventory in real-time, whether via video, mobile ...
20 Feb 2012
| by Loulla-Mae Eleftheriou-Smith
.
The campaign includes digital, social media and PR activity, with the ad available on video-on-demand channels ...
with an Xbox Kinect."
In December, Plan UK launched an interactive video app on Facebook, called 'Plan Your ...
03 Feb 2012
| by Gemma Charles
to watch Marketing's Video interview with Macleod.
Personal file
Family: Married with two ...
02 Feb 2012
| by Staff
Best use of video
Carat, urban tour
Holler Digital, there's life in a book
JWT London ...
20 Jan 2012
| by Sarah Shearman
It is inviting Facebook users to submit New Year's resolutions via an app on its brand page and Baron Jazz will send back a personalised video message, which encourages them to "undo" their plans and "embrace the unexpected".
Grape Digital has created the campaign. The agency was appointed ...
05 Jan 2012
| by Daniel Farey-Jones
on a Very microsite, engaging online communities with teaser backstage video content relating ...