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British Olympic legends to boost Sega London 2012 game

Seventy Seven PR will call on British Olympic legends to promote Sega's official London 2012 video...The agency will promote London 2012 - The Official Video Game of the Olympic Games in a creative campaign drawing on Olympic greats including decathlon champ Daley Thompson and 400m runner Derek Redmond. The agency's campaign, called Olympic Moments, will see Olympians past, present and future recreating ...

Special effects company Artem appoints TPR for global brief

of sectors including television, film, commercials, music videos and museums. The 25-year-old company is also behind the animated characters in the adverts for Unilever s Peperami and music videos for groups ...

Canada Tourism launches global ad review

the country s attractions from a tourist s point of view. The TV element featured YouTube videos taken ...

Kaspersky hands global ad account to McCann London

display, online video, social media, print and outdoor. Recent Kaspersky activity has used the martial ...

WWE hands Collective its display and video ad sales account

and video, as it moves its strategy more towards video content....Collective already handled ad sales for WWE's video content, but will now also take responsibility ... an awful lot of money in getting the new website launched for Wrestlemania. It's very video ... that will include mobile and over-the-top content." WWE will seek to create exclusive short-form video content ...

Good Relations brings in Weber Shandwick's Robert Anderson to lead digital

interactivity through video and create branded content opportunities for clients that included Nissan ... on social network engagement programmes and the integration of online video and user-generated content. ...

Pitch update

battling it out for the video-on-demand service's ad account. The pitch is set for the beginning of May ...

W&K bolsters creative team with BETC and Saatchis hires

Plackett joins W K as a senior creative and will work across all of the agency's clients, with a particular focus on integrated and interactive projects. He recently launched theartistifier.com, a website that turns any YouTube video into a film in the style of The Artist . Plackett won AOL ...

Agencies lines up for £6 million NSPCC media account

was seeded on YouTube, the Netmums website and Facebook, was in the style of user-generated videos ...

Pitch Update

-owned Blinkbox video-on-demand service take place next week, with VCCP and Karmarama down to the final two ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.