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Foot Locker’s latest video uses an easy formula for a successful viral ad. It features ‘staff’ doing tricks with shoes and shoe boxes in one of the chain’s stores. The whole video was done in one take ... trick Foot Locker pulled from up its sleeve. The video itself deploys a trick increasing in popularity ...
- and the rise of video-on-demand and IPTV will create a frenzy of digital activity around the London 2012 ... portable computer if the price were right. Video streaming and clips will also be provided for smartphones and other devices. With the prospect of so much concurrent video being consumed over the internet ...
video users has grown by over a third, broadcast viewing saw a less significant increase, but viewing ... mobile, and that many now choose to view video content on smartphones or tablets rather than a static PC ...
-enabled phone were offered video content, 28% of them downloaded the content. When they were offered previously ...
, and it is not hard to see why. Videos that can evoke marked physiolog ical and emotional responses (such as laughter ...
tracks, with a video starring Olympic medal hopeful hurdler Dai Greene. It is an effective way to reach ... it stick with users in the race for attention, all of which is likely to curtail shares of the video ... promotes itself using three villainous characters. This video features Battery Brutus, who will ‘cut off ...
, version: 2});}catch(e){} Bing: Teaser YouTube This video, part of an ongoing ‘Bing ... Land Rover promotes its much-hyped tie-up with Victoria Beckham in a film by British music-video ...
sleepy Belgian town square for the launch of TV channel TNT, has soared up the viral video chart ... a lot of sharing triggers into a video less than two minutes long. As well as being surprising ... your IOUs Sharpish This Barclays video centres on a boy acting as a debt collec tor and flags up ...
fans liking news of the partnership on Facebook. The tie-in DoYaThing music video has been shared more ...
Online advertising, including search, display and video, now commands the lions share (29.7%) of the nation s adspend, rising nearly 17% to 4.78 billion. Advertisers continued to invest in TV campaigns too, with adspend up 1.9% in 2011 to 4.16 billion, representing 25.8% of total UK spend. TV spend ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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