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How digital can turn a great story into a super-franchise

31 May 2012

Bobi Carley explains how films, TV shows and video games are using new platforms to extend...in the spring of 1967 and has since spawned four successful films starring Johnny Depp, video games, merchandise ... Adventure, a concert tour, musical stage show, video game, book series and licensed product range. So ...

Google's big debate on piracy, privacy and porn

31 May 2012

, say, a PDF on a cure for cancer and a comedy video? And how would a global set of rules account ...

National Trust launches Wallace and Gromit ads

28 May 2012 | by Matthew Chapman

of the video directs people to a microsite where viewers can learn more about the Jubilee tea parties ...

Campaign Viral Chart: Nike interactive ad nets first place

25 May 2012 | by Ben Hall

. Both videos end with an interactive call to action, driving users to click through to more Nike content ... again enters the chart with another election video outlining his plans from 'day one' in office ...

Work Debrief - Foster's Brad and Dan get a little help for their good calls

24 May 2012

created the Good Call Centre, a place for our audience to design a personalised video response from Brad ... willing to help them get their videos sorted and help a friend out. We wanted to make the campaign ... or general ignorance. The user is then prompted to type in their mate's name. A video response from Brad ...

Russell Davies: Great technology is useless if it's giving people the creeps

24 May 2012 | by Russell Davies

along with a face-detecting camera. It doesn't take pictures or videos of anyone, but it does note ...

Tesco-owned Blinkbox appoints Karmarama to ad account

23 May 2012 | by Anne Cassidy

Tesco has appointed Karmarama to the advertising account for its video-on-demand service Blinkbox.

Beckham channels Beethoven in Samsung viral campaign

23 May 2012 | by Matthew Chapman

Samsung has released an online video for the Galaxy Note mobile phone starring former Manchester...The video features Beckham recreating the melody of Beethoven's 'Ode to Joy' by kicking footballs against a wall of drums. Beckham uses the Galaxy Note, which Samsung is positioning as a mobile and tablet computer hybrid, to plan the sequence of kicks needed to reproduce the melody. He ...

Durex lube online ad gives complaints the slip

23 May 2012 | by Sarah Shearman

An online video ad for Durex, the Reckitt Benckiser-owned condom brand, has been cleared...The video display ad featured the facial expressions of a number of women who appeared to be experiencing sexual pleasure. According to Reckitt Benckiser the ad was created by McCann Manchester, althought the agency has suggested McCann Milan originally created the ad. The voiceover stated: "Feel more ...

Samsung Olympic spot invites people to 'take part'

22 May 2012 | by Matthew Chapman

, who has filmed ads for Adidas and music videos for Lily Allen. The filming was done over five days ... on Thursday, before being screened on video-on-demand and in cinemas nationwide from mid-June. Media buying is handled by Starcom. To support the campaign, the mobile phone company has today launched a video ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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