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iCrossing founder integrates SEO and social media for PR platform

contain embedded video, PowerPoints and images. Users can share these pitches via social media sites ...

The iPad bandwagon rolls into town

than the newspaper. It also features a channel of video editorial presented in 16:9 HD quality footage ... of Alice in Wonderland featuring animations that respond to the movement of the tablet, free-running video ...

Future TV: Telly's vision

in your pocket and medium-sized ones under your arm. But within a decade, mass uptake of lightweight video ... anyone would want to replace a 50-inch plasma with a 70-inch plasma when they could go out and buy video ... than video goggles and laser-powered contact lenses is that the TV set will remain, but that its brain ...

Creativity in numbers

it asked consumers to post videos based on Lipton tea. It should also be noted that the latest invitation ...

Profile: Making his marque

the content online to a website designed by digital agency Razorfish. 'There is a commitment to video as a ... adoption of broadband in homes, and BBC iPlayer, which changed the way customers began to view video online ...

Opinion: The Marketing Society Forum

O2-run mobile network Giffgaff is to use controversial video chat service Chatroulette, hitherto avoided by advertisers due to the risk of brands being hijacked, to target 'free-thinking' consumers ... Google search as information overload was a TV ad. Viewings of its YouTube video have been poor - it ...

Andrew Walmsley on Digital: Sauce for the goose

I was at the ISBA conference last week, where I was asked to chair a panel on digital media. Just before I went on stage, the previous speaker, Nigel Walley from Decipher, was talking about the volume of new initiatives, launches and developments expected to come to market in video on demand during 2010 ...

British Airways' pre-emptive strike

Airways' tactical marketing campaign. A series of videos featuring chief executive Willie Walsh providing ... , the videos improved perceptions of the British Airways brand among 19% of the people who had seen them ... the removal of a critical Greenpeace video from YouTube and then deleted related posts from its Facebook page ...

Biggest brands: Top 100 online advertisers 2010

. As relatively recent additions to the online advertising portfolio, mobile, pre-roll video and social media ...

Don't be a code breaker

an enhanced environmental benefit over one of its own or a competitor's product/service. Video games That the current TV code imposes scheduling restrictions of 18-certificate film and 'videos' is a clear indicator of how far it has fallen behind the times. To address the proliferation of violent video games ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.