Marketing Guru on... getting your brand metrics spot on
02 Mar 2012 | by Will Harris
and outputs. Inputs are the things over which you have some control: impressions, clicks, spends, video ...
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Corporate: 'Superhero' shows Orion in different light
05 Apr 2012 | by John Owens
, such as: 'Would a team of David Beckhams be the best football team in the world?' An animated video ...
SAS moves into real-time bidding arena
23 Feb 2012 | by Daniel Farey-Jones
SAS also plans to extend its capabilities to advertisers and agencies to help them make more informed decisions on where to advertise and how to optimize budgets for maximum impact. The company claims the ability to process and reallocate ad inventory in real-time, whether via video, mobile ...
TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations
02 Feb 2012 | by Staff
Best use of video Carat, urban tour Holler Digital, there's life in a book JWT London ...
B2B: Legrand roadshow is the perfect fit
01 Feb 2012 | by John Owens
and installers directly engaged with the Facebook campaign and the six videos posted on YouTube were watched 1 ...
VIDEO: Maurice Levy on the impossible situation caused by the Eurozone debt
27 Jan 2012
Maurice Levy, chairman and CEO, Publicis Groupe talks about doing business in the Eurozone during the debt crisis.
Credit Suisse sponsors Bloomberg+ iPad app
17 Jan 2012 | by Nick Batten
/7 video app for business news on iPad and also features exclusive two-minute 'News Express' updates ...
'Super Reed' entry wins Reed.co.uk ad contest
16 Jan 2012 | by Daniel Farey-Jones
online for the winner, prompted by a pre-roll digital video ad and social media push. The winners were ...
Brand Manager of the Week - Jasper Martens, Head of social and search marketing, Simply Business
11 Jan 2012
trend is dominating your job? Using interactive collateral such as videos, podcasts and live chats ...
Adobe swoops on Efficient Frontier
30 Nov 2011 | by Daniel Farey-Jones
in the same month Adobe moved further into the advertising services space, with the acquisition of video ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
