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An online video ad for Durex, the Reckitt Benckiser-owned condom brand, has been cleared...The video display ad featured the facial expressions of a number of women who appeared to be experiencing sexual pleasure. According to Reckitt Benckiser the ad was created by McCann Manchester, althought the agency has suggested McCann Milan originally created the ad. The voiceover stated: "Feel more ...
will also star in a series of online videos under a section of the Make Mine Milk Facebook page, called ...
understood the benefits in giving people reasons to be fans. From photos of new products to videos from ...
last week that if a P G brand video on YouTube only 'gets 7000 hits in three days, it's a pig. Take ...
things?" You don't. You do things and you learn about them. I know if we put a YouTube video out ...
are beginning to compete for banner and display budgets," says Valoti, "and also where there is budget for video ...
) and PricewaterhouseCoopers (PwC), UK adspend on mobile media including search, display and video surged 157% year on year ... grew threefold, to 7.6m, up from 2.5m the previous year. Mobile video advertising still has a ... just 200,000 in pre- and post-roll mobile video ads. With 4.1 million Britons now owning a tablet ...
's fragrance as part of the Attract range. FEBRUARY Users uploaded 'spraying Lynx in mouth' videos as a ...
Now consider this in the context of 3bn video views and 60 hours of content uploaded to the site daily. It's safe to say that the world has a voracious appetite for content creation and consumption. Brands that can understand how to use this will win. Can your brand credibly create entertaining ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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