Visa 'go world' by TBWA\Chiat\Day
08 May 2012
or video and will include the best cheers in a special ad to be shown during the Games. ...
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Helen Edwards: Why borderline decisions can make or break a brand
23 May 2012 | by Helen Edwards, PPA Business columnist of the year
, sparkling strategic thinking, a brilliant brand video, all polished and rehearsed to make an unforgettable ...
Facebook's Everson urges marketers to 'make a bet on us'
25 Apr 2012 | by Arif Durrani
understood the benefits in giving people reasons to be fans. From photos of new products to videos from ...
Hiscox becomes first UK brand to use AdCastPlus platform
20 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
: "AdCastPlus enables us to use our existing video assets to create an integrated marketing campaign, across ...
Barclays uses 'angry boy' viral to push Pingit app
13 Apr 2012 | by Alex Brownsell
online video called 'The Boy', hosted on Barclay's Pingit Facebook page , features a menacing child ... will be able to send a customised version of the video to friends who owe them money. Antony Jenkins, chief ...
Mobile adspend soars 157% as FMCG and retail brands follow consumers
20 Mar 2012 | by Sarah Shearman
) and PricewaterhouseCoopers (PwC), UK adspend on mobile media including search, display and video surged 157% year on year ... grew threefold, to 7.6m, up from 2.5m the previous year. Mobile video advertising still has a ... just 200,000 in pre- and post-roll mobile video ads. With 4.1 million Britons now owning a tablet ...
AmEx campaign by Digitas and CP&B lands top Facebook Studio award
27 Feb 2012 | by Ian Darby
. The winners showed that the use of video, print, newspaper, mobile, broadcast all of these add power ...
Marketing Guru on... the desire to 'go viral'
17 Feb 2012 | by Will Harris
clear of meaningful metrics (completed video views, registrations, Facebook 'likes'), and focus ...
Non-sponsor Nike is brand most associated with Olympics
15 Feb 2012 | by Matthew Chapman
, Twitter followers and YouTube video views. The drinks brand had 38.9 million Facebook fans, half ...
TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations
02 Feb 2012 | by Staff
Best use of video Carat, urban tour Holler Digital, there's life in a book JWT London ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
