The changing face of music tie-ups
24 May 2012 | by Sarah Shearman
to sign an exclusive deal with online music video-sharing site Vevo in the UK. Its Lynx deodorant brand ... video of themselves dancing and uploaded it to Smirnoff's or Madonna's Facebook page. In March ... featuring the artist, while the brand also features in a Madonna video. Why did Smirnoff work ...



