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Think BR: In whom we trust

disgruntled employees placed a disparaging video on YouTube, which featured antics in the kitchen and the mishandling of food served to customers. The video spread virally, views reached beyond the million mark ...

Consumer: Reebok's 3D street art a record-breaker

to complete, so in the run-up to the unveiling, the PR team released video content to showcase the artwork ... , was shared 890 times and generated more than 200 comments. Results The three project videos, which ...

VIDEO: Launch of the M&S 'Shwopping' campaign

on social media, a channel the retailer is increasingly adopting. Video produced by Georgina ...

Brand Barometer: Social media performance of Converse

fans liking news of the partnership on Facebook. The tie-in DoYaThing music video has been shared more ...

Mobile adspend soars 157% as FMCG and retail brands follow consumers

) and PricewaterhouseCoopers (PwC), UK adspend on mobile media including search, display and video surged 157% year on year ... grew threefold, to 7.6m, up from 2.5m the previous year. Mobile video advertising still has a ... just 200,000 in pre- and post-roll mobile video ads. With 4.1 million Britons now owning a tablet ...

Dove, Burberry and Manchester Utd first UK brands to launch Facebook timelines

, including a video of its recent Olympics campaign, featuring Mark Ronson. Facebook is poised ...

Brands must meet the retail challenge

or video on-site. Maybe they are researching offline shopping. All the data is there, but you have ...

The seven sins of content marketing

copy to the point is something brands often struggle to achieve. Users tend to prefer photos and videos ... to link your phone to your car, but now we realise our users want copy and video.' Audi, he says ... , fewer than 20 'Confessions' videos had been uploaded to YouTube; the campaign ended in late 2010 ...

Topshop live streams Fashion Week shows via iPhone

and starring Karlie Kloss, behind-the-scenes videos, and a make-up tutorial. The Arcadia-owned retailer ...

London Fashion Week: Followers of fashion

the stereotype of attractive women washing cars by placing men in the role. The video premiered on Vogue online ... to promote the rising visionaries in design and fashion. - What attracted you to making the video ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.