The truth about youth: Do you know Generation Z?
20 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
to the top of the charts' by inviting them to upload videos of themselves. Brand ambassadors ...
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McDonald's launches content portal in latest phase of UK 'McMakeover'
15 May 2012 | by John Reynolds
will go live this week, offering a range of articles and videos going behind the scenes at the chain ...
Digital killed the marketing star
24 Feb 2012 | by Eva MacIntosh
'Mean stinks'. The Secret-branded ad featured a video of a girl admitting that she had bullied others ...
Chip shop spoofs Beckham Bodywear ad
21 Feb 2012 | by Matthew Chapman
The comedy video appears to show Beckham in his briefs eating chips and ends with the strapline "forget London Fashion Week, it's National Chip Week . The creative plays on the fact ... not take too kindly to. Golden Union is encouraging viewers of the video to tweet #BeckhamForGU as a ...
VIDEO: Subway's Akhtar 'economy is the biggest challenge'
27 Jan 2012
In Marketing's new, quick-fire video interview, Akhtar outlines Subway's health credentials and sponsorship of 'The Biggest Loser', saying, "we've got a great story to tell" brightcove.createExperiences(); Read The Marketing Interview with Manaaz Akhtar here. ...
Social video explodes as brands 'become friends' with consumers
20 Dec 2011 | by Gemma Charles
Social video sharing has experienced massive growth over the past five years, as shown...Since 2006, when the most-shared video was Unilever's 'Dove Evolution', there has been a 20-fold ... , the top 20 most-shared videos generated five million shares (5,302,340) and 205,850,936 views. In 2011 ... and sharing branded video content." Wood said that the data demonstrated that ads which "make us laugh out ...
Subway 'Deep South' by McCann London
12 Aug 2011
A 20-second TV commercial set in the Deep South features musicians playing at a barn dance, using Subway sandwiches as instruments. There is also an extended two-minute music video (featured), hosted ... music video content and share with friends. They can enter a prize draw as well as download vouchers. ...
Domino's 'raising the bar' by Crispin Porter & Bogusky
01 Aug 2011
to a video clip of their comment. ...
Golf and ITV Player head up BR app chart
13 Jul 2011 | by Daniel Farey-Jones
starts tomorrow, has begun. Once play starts, the app will offer a live video stream from holes 14, 15 ...
Media Week launches industry projects and initiatives
16 Jun 2011 | by Staff
-minute video that will showcase the CEO or managing director introducing each abode. Media Owner Homes ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
