Canada Tourism launches global ad review
17 May 2012 | by Anne Cassidy
the country s attractions from a tourist s point of view. The TV element featured YouTube videos taken ...
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Helen Edwards: Why borderline decisions can make or break a brand
23 May 2012 | by Helen Edwards, PPA Business columnist of the year
, sparkling strategic thinking, a brilliant brand video, all polished and rehearsed to make an unforgettable ...
Industry view: Is easyJet's marketing makeover working?
12 May 2012 | by Loulla-Mae Eleftheriou-Smith and Daniel Farey-Jones
or with friends. Not everyone loved it. 'Complete and utter rubbish - that's not an ad, it's a mood video ...
KLM launches nine-month Facebook initiative
04 May 2012 | by Loulla-Mae Eleftheriou-Smith
The activity, called 'The Travel Diaries' goes live today (4 May). It gives KLM's Facebook fans access to a series of films showcasing nine popular cities across the globe Buenos Aires, New York, Lisbon, Rio de Janeiro, Vancouver, Berlin, San Francisco, Amsterdam and Havana. The videos give users ...
Thomas Cook overhauls 2013 strategy to ease booking process
03 May 2012 | by Loulla-Mae Eleftheriou-Smith
. The 20-minute video aims to inform consumers about the operator's range of holiday products and help ...
VIDEO: Ryanair's O'Leary launches hotel comparison site
19 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
No-frills airline Ryanair has launched its first hotels comparison website, Ryanairhotels.com, which chief executive Michael O'Leary claims it will promote with a €1m (£819,000) marketing push.
Thomas Cook to extend social media activity
04 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
and a half minute video will be available on YouTube but it's main function is be a motivational tool ...
Flic Howard-Allen to lead Hill+Knowlton Strategies' retail and leisure arm
26 Mar 2012 | by John Owens
including B Q, Petsmart and Blockbuster video, and also for Adidas, Vauxhall, Kodak, Shell, GSK ...
VIDEO: Tourism minister and VisitEngland chief tackle domestic visitor 'dip'
08 Mar 2012 | by Loulla-Mae Eleftheriou-Smith
VisitEngland chief executive James Beresford and minister for tourism and heritage John Penrose are turning to the domestic market to avoid the downturn in UK tourism caused by the Olympic Games.
'I'm our marketing director', says Ryanair boss Michael O'Leary
06 Mar 2012 | by Loulla-Mae Eleftheriou-Smith
. brightcove.createExperiences(); Video produced by Sarah Johnson Follow the producers ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
