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Giffgaff 'the man' by Albion

-fareast-language:#0400; mso-bidi-language:#0400;} The campaign will include press and digital advertising ...

Brake 'got the msg?' by Blue Hive

by JCDecaux through Kinetic Media and Mindshare. This is the first advertising campaign Brake has launched. ...

New York artists 'up there' by Mother New York

have devoted their lives to the hand-painted advertising industry....The film chronicles the dying craft of hand-painted advertising. Shot over two months, Up There' tells the stories of the New York painters who are struggling to keep this advertising method alive. During the film the painters' work on Stella Artois' ad campaign titled 'The Ritual Project'. ...

Media: All about ... Viral advertising campaigns

At the risk of being tasteless, viral can make a big impact....-mail. Hotmail never advertised, yet had a global presence within months. 3. The concept of a viral ... . 8. Advertiser spend on viral has, according to some estimates, doubled between 2000 and 2005 ... successful of recent times. The clip was downloaded more than 40 million times. 10. Viral advertising now ...

Digital Essays: Virtues of Viral

As media become increasingly digital, virals offer agencies a chance to hone their online abilities...with viral advertising is that there is no guarantee of success. However, it does give us some clues. Any ... advertising is digital and that current viral experiments are only the beginning. ... It's not just digital agencies that are changing, but traditional advertising agencies too ...

Stubbs and Keegan to star in ESPN's football campaign

LONDON - ESPN, the sports broadcaster, is preparing to launch a viral advertising campaign...Created by Bruce Dunlop Associates, the ad will star ESPN's regular football pundit Ray Stubbs and former England star turned commentator, Kevin Keegan. The advertising push comes as the broadcaster attempts to build on its UK positioning after gaining Premier League rights from Setanta Sports last summer ...

Spoof viral ads - threats and opportunities

The explosion in the number of spoof viral ads can be directly correlated to the rise in broadband ... - ideally one that has transcended the advertising world and entered into popular culture - then moulding ... managing director Elliot Moss says spoof virals are very cost-effective as they cut out the need for a ...

Drunk 'idiots' used to highlight dangers of drink driving

as well as through viral advertising.

DBMGroup lands viral ad site contract

LONDON - Viral site Bore Me has hired DBMGroup as its exclusive ad sales house, as it seeks...DBMGroup, an agency offering social media, viral and other online ad services, will use DBMGrid, its branded content distribution arm, to handle advertising on Bore Me. DBMGrid will run display advertising, channel sponsorships, distribute viral videos around the internet and create campaign sites ...

Media brief: FHM launches viral campaign

in the World' poll. The viral will be supported by advertising online and across Bauer Consumer Media

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.