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Public View - Were viewers transfixed by Sony's latest TV ad?

Those asked enjoyed the ad and thought putting children at the centre of it gave it a heart warming appeal. Not everyone picked up on the fact it was to advertise internet TV specifically but all recognised the Sony brand was behind the campaign. To watch this ad and Sony's follow up 'rock stars ...

Brand barometer: Foot Locker's latest viral campaign reviewed

Goviral evaluates the latest viral campaign from Foot Locker, with "ones to watch" from Samsung...Foot Locker’s latest video uses an easy formula for a successful viral ad. It features ‘staff’ doing ... among advertisers, by creating content that causes a discussion about its authenticity. This, of course ... consumers. Ones to watch: Viral hits from this week try{new ViralVideoChart ...

Top 100 online advertisers

LONDON - Data compiled for Marketing by Nielsen Media Research reveals a buoyant online advertising...to the medium. Scott Gallacher, Sky s director of online and partner marketing, believes online advertising ... dedicated to online marketing creative, the medium has often been thought of as traditional advertising ... marketing such as virals and online gaming, while many others moved to invest in their own sites and online ...

Brand barometer: Network Rail viral campaign reviewed

Goviral evaluates the latest viral campaign from Network Rail, with "ones to watch" from Samsung.... Safety campaigns can go on to be YouTube hits. Think back to Transport for London’s 2008 viral ‘Test Your ... anywhere near that number. Ones to watch: Viral hits from this week try{new ViralVideoChart ... brand which launched in the UK this year, enlisted Ashton Kutcher for this viral video. However ...

Brand barometer: TNT viral campaign reviewed

Unruly evaluates the latest viral campaign from TNT, with "ones to watch" from Tippex, Peugeot...sleepy Belgian town square for the launch of TV channel TNT, has soared up the viral video chart ... . Ones to watch: Viral hits from this week try{new ViralVideoChart({title: " ", numberToShow ...

Brand barometer: Kony 2012 viral film reviewed

Unruly reviews Invisible Children's 30-minute 'Kony 2012' viral, with "ones to watch" from Samsung.... Ones to watch: Viral hits from this week try{new ViralVideoChart({title: "", numberToShow ... football fans hotel rooms and filmed their reactions. The viral has been made to mark the cup s first ...

Brand barometer: Gorillaz for Converse viral ad reviewed

Goviral reviews Converse's latest viral campaign, with "ones to watch" from The Guardian, Now...of money on something that probably won't serve its purpose. Ones to watch: Viral hits from this week ...

Brand barometer: Volkswagen Polo viral campaign reviewed

Unruly evaluates the latest viral campaign from Volkswagen, with "ones to watch" from Hovis, T...: Viral hits from this week try{new ViralVideoChart({title: " ", numberToShow: "10", width ...

Brand barometer: Nivea viral campaign reviewed

Goviral evaluates the latest viral campaign from Nivea, with "ones to watch" from Bing, Range Rover...an ‘always on’ strategy, as opposed to the traditional ‘peak and valley’ approach. Ones to watch: Viral ...

Brand barometer: NSPCC viral campaign reviewed

Unruly reviews evaluates the latest viral campaign from NSPCC, with "ones to watch" from Irn...in an interesting way, that is certainly not the case with the NSPCC s spot. Ones to watch: Viral hits from ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.