Restless legs cause domino effect in GSK viral ad
03 Nov 2006 | by by Sarah Woods
LONDON - GlaxoSmithKline is building awareness of Restless Legs Syndrome with a viral advertising
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St Luke's launches 'gizza job' viral advertising campaign
26 Jan 2004 | by Jennifer Whitehead,
The agency has created a viral advertising campaign directing people towards his website , where ... Radio and Channel 4 television producer and an "award-winning web marketing and advertising chap ... with the words "Give Bob a better job", followed by the website address. It is being distributed virally ...
CLM and Proximity set up viral division in response to client demands
27 Jan 2006 | by by Staff
division that will focus on creating viral advertising and other content for new media....Known as BBDO Factory, the division has been set up in response to growing demand from clients for viral ad campaigns. The idea is for the unit to be able to respond rapidly when the agency and client ... integration to a way that we describe as 'expansion'. It's not about finding the advertising idea, but finding ...
Raunchy St Luke's viral movie praises power of the suit
03 Oct 2003 | by Jennifer Whitehead,
with stuffed shirts with a raunchy tongue-in-cheek viral advertising campaign praising the power of the suit....of the eponymous company , said that he'd had the idea to do a viral campaign and approached St Luke's Fenske, who ...
Viral View: The long idea of online video advertising
16 Sep 2011 | by Luke Aviet
coming back for more, writes Luke Aviet, managing director, Advertising UK, AOL and Goviral...., with reality shows existing long before people thought of using video on the internet as an advertising channel ... the format as part of a long-tail online video advertising strategy. Two aims for any business looking to succeed in online advertising should be to embrace the long idea - it s about more than a 30-second ...
Viral View: Measuring the success of viral campaigns
11 Jun 2010 | by Jimmy Maymann
Everyone accepts and understands that a video that is truly viral is an exceptional thing that happens very rarely among the hundreds of millions of clips that are online. Virals can only become ... to today's advertising, as it not only leads to brand awareness, but to building long-term, mutually ...
Nissan cars soar as it launches world of Qashqai
05 Dec 2006 | by by Joanne Payne
LONDON - Cars fly through the air as Nissan launches its latest model, the Qashqai, with a viral...the history of the games, rules, fan sites, teams and driver profiles. The driver featured in the viral shows ... where internet, advertising and entertainment are increasingly merging, while having loads of fun." Those who see the viral campaign are left to decide if the Qashqai Car Games are real or an elaborate ...
Drunk 'idiots' used to highlight dangers of drink driving
21 Dec 2006 | by by Joanne Payne
as well as through viral advertising.
Quiet Storm hunts brilliant scripts for viral competition
05 May 2006 | by by Staff
LONDON - Advertising creatives are being challenged to come up with a script idea for an ad...or an idea that would otherwise be impossible to get produced, but could be made as a viral ad to run online ... , and the winning film will be funded and produced by Quiet Storm for release over the internet as a viral. Richard ... . The controversial viral, which was created without the knowledge of Volkswagen, went on to become one of the most ...
Virgin Mobile adds to controversy with 'mangina' viral
04 Jun 2003 | by Jennifer Whitehead,
LONDON - Virgin Mobile has created a controversial viral advertisement promoting its cut-price text...of the public. Digital Media Communications has planned the viral campaign, which can be viewed here . James Kydd, brand director for Virgin Mobile, said: "We are using online viral and buzz marketing as a ... tariff -- particularly among the culture-driving, technology-savvy online viral community that DMC can ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
