Viral View - Nike's "Most Valuable Puppet" campaign
19 Jun 2009
LONDON - GoViral takes a look at the best new viral advertising on the web.
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Viral View - the best new viral ads on the web
08 May 2009 | by Staff
LONDON - GoViral takes a look at the best new viral advertising on the web....as to how to promote HD televisions. Samsung joined forces with The Viral Factory, London and came up ... huge LED display. Compared with other virals, the video s 2.44 minutes seems rather long ... than 8.1 million views over the five largest video-sharing sites. According to The Viral Video Chart ...
Advertising in the Noughties - Top 10 virals
10 Dec 2009 | by Staff
LONDON - Watch the top 10 virals of the noughties below.
Viral View - the best new viral ads on the web
31 Mar 2009
LONDON - The first in a regular series where viral marketing agency GoViral filters out the rubbish...Sid Lee Sony VAIO: Mannequins Advertising is constantly developing ... . Credits: Client Samsung Agency The Viral Factory Commentary supplied by online content ...
Viral View - Tips for success
11 Dec 2009 | by Jimmy Maymann
LONDON - Viral View takes a look at some of the key steps to making your viral campaign a success....Playbook published by 360i considers a range of important ways for advertisers to achieve this. Let s focus on a few of these strategic tools that advertisers have at their disposal to improve their campaigns viral potential and drive consumer engagement with the brand. Integrating with traditional ...
Viral View: Switching screens - when will video advertising go mobile?
19 Mar 2010 | by Jimmy Maymann
McTwist Sports usually work well in viral video advertising. Extreme sports work even better ... for advertisers to venture into the business of mobile marketing. 3G users will be familiar with simple text and banner ads. But what about mobile video advertising? More than simply smaller screens Figures from ...
Viral film mocks London ad agencies
22 Apr 2009 | by Kate Nettleton
LONDON - London advertising agencies have been made the butt of the joke in a new viral created...also get a ribbing in the viral, which has clocked up more than 5,000 views on YouTube ... passionate about advertising. The London advertising industry now lacks the creative aggression ... was the Mecca of advertising. And because the standards were so high, if you couldn t make it there, you had ...
Viral View - From Branded Content to 'Reality Marketing'
13 Oct 2009
LONDON - Online video consultant GoViral looks at the value of viral videos which spark debate...dominating the viral advertising charts. Sony - Twilight Football With this viral video, Sony ... ads. Following the same trend as the traditional media, the online advertising clutter has become ... posted to Youtube. This means that it is more crucial than ever for advertisers to present their message ...
Adland and media leaders star in Nabs viral ad
03 Mar 2010 | by Matt Williams
LONDON - CST Advertising's Dave Trott, MPG's Marc Mendoza and DDB London's Stephen Woodford...Created by Ogilvy Advertising, the spot sees the trio taking part in an underground poker game, competing against other media and advertising luminaries, including M C Saatchi's Tiger Savage, MediaCom ... their competitors' chips. The viral will be supported by a series of press and poster ads, as well as a website ...
Viral View: Integrating online video into the marketing mix
26 Feb 2010 | by Jimmy Maymann
Viral View looks at how Lego Cl!ck and Coca-Cola managed to create successful viral campaigns which...and social network advertising are now a force to be reckoned with. The latest edition of the Digital Marketing Outlook report by the Society of Digital Agencies reveals that as much as 50% of advertisers ... growing number of screens, it is more important than ever to maintain consistency across all advertising ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
