24 Nov 2010
| by John Reynolds
Real-world and real-time viral advertising campaigns will be two burgeoning platforms utilised...of people in London were playing this game. It was an advertising campaign of genius and we are going to see more real-world, local, temporary campaigns".
He also pointed to the example of the Old Spice viral campaign in the US, "which became the number-one video on YouTube," as an example of a viral campaign ...
18 Apr 2012
| by Helen Edwards, PPA, Business columnist of the year
Big business is taking virals seriously, so marketers should check out the latest research to give...through, to be viewed by millions - to go viral.
Now, though, it's all metrics and ROI, just like every ...
. It's a more serious game now. What are the rules, though? What are the red-hot pointers to viral ...
of the academic mind, so these guys have, in the short history of viral content, generated volumes of research ...
27 Jan 2009
| by Gemma Charles
The explosion in the number of spoof viral ads can be directly correlated to the rise in broadband ...
- ideally one that has transcended the advertising world and entered into popular culture - then moulding ...
managing director Elliot Moss says spoof virals are very cost-effective as they cut out the need for a ...
18 Oct 2010
| by Ben Bold
First Direct has launched a series of viral videos depicting First Direct Buddies, a team...at this year's Cannes Advertising Festival for its First Direct Live campaign. ...
02 Feb 2011
| by Noelle McElhatton
When the chief marketing officer at Unilever (the world's second-biggest advertiser) speaks, we...).
For the lazy marketer, content could mean plonking TV ads on YouTube, hoping for the free-media viral effect. However, if content is treated in this way, as a cheap alternative to conventional advertising, it will remain passive and dull.
The Old Spice ads were a big viral hit, but what made them so is not just ...
07 May 2009
| by Amy Golding
LONDON - Kimberly-Clark is running ads promoting its Kleenex anti-viral tissues following..., kill it', mirroring the tagline in the government advertising. The Kleenex advert states its tissues ...
30 Mar 2011
| by Sarah Shearman
Olympic sponsors must have a recovery plan in place in case sensitive ads go viral, writes Sarah...fans: Nike was left embarrassed and tried in vain to pull the video as it went viral.
The TV ad ...
.
With dozens of sponsor brands planning their content for London 2012 Olympics advertising, featuring teams ...
brands avoid such content going public and, potentially, viral?
1. React quickly
Active management ...
31 May 2012
Goviral evaluates the latest viral campaign from Foot Locker, with "ones to watch" from Samsung...Foot Locker’s latest video uses an easy formula for a successful viral ad. It features ‘staff’ doing ...
among advertisers, by creating content that causes a discussion about its authenticity. This, of course ...
consumers.
Ones to watch: Viral hits from this week
try{new ViralVideoChart ...
25 Nov 2009
| by David Benady
-rolls - which appear before programmes and other content watched online - to branded YouTube channels and viral ...
and ITV Player, has planted the seeds of a fresh approach to advertising. Moreover, the pre-, post ...
directly to the advertiser's website. They can also be aimed at specific groups depending on the content ...
23 Jun 2009
| by Gemma Charles
LONDON - Strongbow has produced a humorous spoof viral of its own ad campaign which picks...' and gas-fitters that bring us warmth'. However in a twist away from the TV spot the viral features a ...
'. In response the bankers gives the crowd the finger'. St Lukes created the viral. ...
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