16 Apr 2010
| by Arif Durrani
LONDON - ESPN, the sports broadcaster, is preparing to launch a viral advertising campaign...Created by Bruce Dunlop Associates, the ad will star ESPN's regular football pundit Ray Stubbs and former England star turned commentator, Kevin Keegan. The advertising push comes as the broadcaster attempts to build on its UK positioning after gaining Premier League rights from Setanta Sports last summer ...
17 Jun 2010
| by Harriet Dennys
for more effective advertising, based on IPA Effectiveness winners, and watch your bottom line soar...people think the job of advertising is to sell more stuff, so they focus on increasing sales volume ...
the whole market
Increasing brand loyalty has become the main goal for campaigns - but advertising has ...
The advertising and marketing community believes its job is to tell people things that will persuade them to buy ...
09 Feb 2010
| by Harriet Dennys
dimwitted viral marketers infiltrated the community with fake forum postings promoting Haliborange ...
" reach the top of the Google search rankings for "Haliborange".
But the advertising campaign ...
and style and beauty advertising.
Strong principles
But although the site has made a pre-tax profit ...
23 Aug 2010
| by Sarah Shearman
A number of agencies have confirmed they are already in discussions with advertisers about ...
." Edwards, along with many in the advertising business, said he would be "surprised" if Facebook does ...
. He foresees Facebook Places being propelled virally as a brand through its day to day use ...
18 Aug 2009
| by Maisie McCabe
LONDON - The shortlist for the Radio Advertising Awards has been announced, with WPP's MediaCom...,000 of radio airtime to an existing radio advertiser and 500,000 for the best new radio ad. Interpublic ...
:cia for Volvic each have two nominations. Anna Pennington, project director, Radio Advertising Awards, RAB ...
brands", niche companies, newer advertisers, "smaller independent" agencies and the big networks ...
22 Nov 2010
| by Katherine Levy
Live, the free quarterly London-focused youth magazine based in Brixton, has taken advertising from...sponsored a feature about humorous YouTube virals.
Red Bull has also taken a slot in the November edition ...
advertising was triggered by local funding cuts, but it was also motivated by a desire to create a more ...
01 Dec 2009
| by Staff
Tim Lefroy, chief executive of the Advertising Association, describes his working week...What is your job title? Chief executive of the Advertising Association, the industry ...
. The Incorporated Society of British Advertisers, Internet Advertising Bureau, the Direct Marketing Association ...
work in a great industry and that advertising helps people get what they want. Advertising introduces ...
07 May 2010
| by Daniel Farey-Jones
, and search and rate airport amenities online and via mobile. It also enables airports to offer advertisers, which could include airport retailers, the ability to reach travellers with a no-cost simple advertising programme, as well as with paid-for targeted advertising. IONOS will share the ad revenue with airports ...
09 Jun 2009
| by Staff
Few big TV advertisers spent more during May than they did last year. But GSK was up 29% year on year and was among the top 10 TV spenders. The ironic reason in these times of slimmer budgets ...
the ad broke at the end of April, with GSK spending 600,000 on TV alone advertising its 1-a-day pill. ...
08 Sep 2010
| by Daniel Farey-Jones
with young East Londoner and rapper, Tinchy Stryder. The move to take advertising is motivated in part by a ...
worked in creative solutions at News International and at Emap Advertising, across titles such as Empire ...
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