Voluntary sector: Viral drives biker safety awareness
12 Jan 2012 | by Kate Magee
Road Safety Analysis hired ST16 to work alongside its Safer Roads in-house team to highlight motorcyclist safety online, which it did with a hoax video.
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Power players of social media: Advertising
24 Feb 2011 | by Joe Lepper
Who is driving the growth of social media in the advertising sector?...helped develop the 'slapometer' viral campaign during the general election to promote Albion's work ... Old Spice TV advertising actor Isaiah Mustafa to messages through YouTube, Twitter and Facebook ...
Government slashes marketing and advertising spend by 52% in June
03 Aug 2010 | by Alec Mattinson
The Cabinet Office has announced a 52% reduction in marketing and advertising spend following...in Government spending on marketing and advertising. ...
The Advertising Association brings in Ian Barber as comms director
25 Mar 2010 | by Alec Mattinson
The Advertising Association (AA) has appointed Visa Europe's Ian Barber as its director
PR revenues slump at advertising and communications group WPP
26 Aug 2009 | by Arun Sudhaman
Advertising and communications group WPP reported today that its PR and public affairs revenues...tough few quarters ahead. PR and public affairs was harder hit than advertising and media, which ...
Staking a claim to social media: Advertising
03 Feb 2011 | by Cathy Bussey
The structure of advertising agencies, with the all-important planning department, which can ... to advertising if it does not evolve. 'Brands are happy with the conversations we have created, but how do ... in the future - we already have advertising through Facebook, and PR needs to get its head around that ...
Advertising Association appoints Fishburn Hedges to show benefit of ads
10 Jan 2011 | by Matt Cartmell
The Advertising Association has appointed Fishburn Hedges to help launch and deliver a campaign...The Advertising Matters campaign is aimed at politicians, opinion formers, the industry ... advertising and marketing communications work, the more suspicious they are of it. We will help explain the role of advertising, how it operates and the value it delivers to the economy, culture and society ...
Cannes Lions drops 'advertising' from strapline to reflect changed focus
18 Nov 2010 | by Alec Mattinson
The Cannes Lions festival has changed its strapline from ‘international advertising festival...the changed nature of the awards. Launched in 1954, and originally known as the International Advertising ... advertising. He added: Many of the Grands Prix are now being awarded to experiences, technologies ...
Advertising Standards Authority promotes Lynsay Taffe to comms director
04 Apr 2011 | by Matt Cartmell
The Advertising Standards Authority (ASA) has promoted Lynsay Taffe to the role of director...and consumers about our role keeping advertising legal, decent, honest and truthful. As part of senior ... advertising self-regulation. Taffe joined the ASA in 2004 as policy and public affairs adviser ...
Microsoft Advertising hands UK trade PR brief to 3 Monkeys Communications
20 Aug 2010 | by Gemma O'Reilly
3 Monkeys Communications has been appointed by Microsoft Advertising to handle its UK trade PR...The win follows 3 Monkeys appointment last year for Microsoft s consumer and online UK business. 3 Monkeys will replace The Red Consultancy, as part of Microsoft s strategy to align its consumer and trade communications activity. Reporting to Microsoft Advertising director of trade marketing Nickie ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
