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Learndirect Scotland targets small businesses with viral campaign

LONDON - Learndirect Scotland is launching a viral marketing campaign, targeting Scottish small...The campaign, created by WWAV Rapp Collins Edinburgh, focuses on a viral game, which is being emailed to 27,000 businesses with less than 250 employees. The Skill Ball Challenge game is set ... banner advertising, appearing on websites including The Scotsman, The Herald, Scottish Business Insider ...

Rubber Republic launches one-stop viral seeding shop

LONDON - Rubber Republic, the independently owned viral agency, has launched a specialist ad...The initiative, called Viral Ad Network, will seed video and gaming viral ads across ... : Viral campaigns have grown in the last 12 months, and have become an integral part of most ad campaigns. The Viral Ad Network is designed to ensure these campaigns get as much exposure as possible and reach ...

Viral Factory 'Sex Olympics' campaign wins best creative

LONDON - The Trojan condoms 'Sex Olympics' viral campaign, created by the Viral Factory, has been...Advertising Bureau to encourage creativity online. The Trojan campaign parodied Olympic events ... executed and original, one of the most memorable viral campaigns we've seen this year," the judges said ... ." The Viral Factory will receive its award at a ceremony on Friday. It has already won a BTAA award for its ...

Logitech launches viral campaign to push webcams

LONDON - Computer and games console equipment firm Logitech has launched a viral marketing campaign...by friends enjoying his humiliation. The film is a sequel to Kitcatt Nohr's first viral for Logitech ... : "Logitech have chosen a bold and relevant route using viral and we're delighted to have been given ... at Logitech, said: "Kitcatt's Nohr's viral film has achieved our aim of amusing and engaging the viewer in a ...

Holocaust charity launches hard hitting viral campaign

LONDON - The Holocaust Memorial Day Trust is to launch a series of viral films featuring animated...The provocative 12 minute viral film, produced by creative network Knifedge, is part of the charity's 'Stand up to Hatred' campaign, which aims to highlight communities affected by 1930s/40s Nazi and contemporary hatred. The animated film is presented as scenes from a simulated computer game called 'The ...

Diageo demands sexy fake Guinness viral is pulled

LONDON - Diageo has demanded that YouTube remove a fake Guinness viral video spreading across...The 60-second viral shows two different male hands taking the drink, which is precariously balanced on the small of the woman's back, before another woman reaches up and grabs it. Drinks giant Diageo has ordered YouTube to take down the clip, but it can still be easily found on the video sharing ...

Millward Brown brand tracking to provide ROI feedback

, advertising, viral campaigns or word of mouth.

Online insurer uses viral game to drive consumer quotes

LONDON - Churchill Insurance is launching an online campaign for the festive season with a viral...The game is created by digital communications agency Inbox Digital and aims to herd consumers to its homepage . This latest viral, at elfattack.com , highlights what the insurer says is its ... supported its TV and print campaign, Challenge Churchill, with a viral game that was also created by Inbox ...

New gaming software cuts cost of viral marketing campaigns

LONDON - A new viral marketing platform that allows agencies to rent customised flash games..., said: "Viral games or adver-games are expensive to create, requiring the input of specialist Java ...

Spoof viral scoops top digital Cannes prize for droga5

LONDON - A spoof viral ad created by Dave Droga's agency droga5 for clothing company Ecko, in which...and street credibility. Droga5 says it created the viral not only to be viewed, but debated at length ... by 17,000 news outlets. The viral also carries a lengthy text disclaimer at the end pointing ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.