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of advertising. But occasionally an initiative comes along that demonstrates how PR can be more powerful than...Vodafone's 2006 live music programme 'TBA' is just such an initiative (News, p1). Advertising ... in. It will create a viral spread of information about the gigs, without resorting to cliched mass ... the viral techniques required - and to benefit from a post-gig voting procedure. Unlike so many big ...
to accompany its first TV advertising push....Countrywide Porter Novelli has been appointed by 1st Line Mobile Communications to create the PR to accompany its first TV advertising push. The PR campaign will be designed to create brand awareness among both business and consumer customers, and position the company as one that does things ...
to guerrilla marketing agency BlueberryFrog, and its sister advertising agency StrawberryFrog. Objectives ... of amusing viral MPEGs were created to reinforce the Drool concept and bring in the association with Sony ... of this 'Dogvertising' push, interest was created by claiming there was a shortage of dogs available for advertising ...
Hill and Knowlton has been appointed by US-based mobile phone advertising firm Spotcast...Hill and Knowlton has been appointed by US-based mobile phone advertising firm Spotcast Communications to handle its European media relations, in the run-up to a summer launch in the UK and France ... discounted mobile phone service in exchange for listening to ten-second advertisements before ...
integrated PR, public affairs and advertising campaign as its prepares to launch its wireless telephone...Globalstar, the satellite communications company, has hired the Grey group to run a worldwide integrated PR, public affairs and advertising campaign as its prepares to launch its wireless telephone ... campaign involving the GCI PR network, its public affairs wing APCO and Grey Advertising. All three ...
advertising and marketing campaign in the run-up to Christmas.
alongside its sister advertising and below-the-line marketing agencies to win the work, which will be one...Ogilvy PR Worldwide has picked up the corporate account for Indian industrial conglomerate Tata Group with a brief to unite its diverse interests under a single identity. WPP-owned Ogilvy pitched alongside its sister advertising and below-the-line marketing agencies to win the work, which ...
are supporting Motorola s current advertising campaign, said Fink and Fuchs managing partner Stephen Finks....are supporting Motorola s current advertising campaign, said Fink and Fuchs managing partner Stephen Finks. ...
among nostalgia-loving parents, but four to 12-year-olds were also targeted. Using viral ... for adults. In addition to legal restrictions, organisations including the Advertising Standards Authority and the Direct Marketing Association (DMA) have strict rulings on areas such as advertiser ...
KIEV: PR agency Bates Ukraine has won a joint advertising and PR brief to promote one of the country's biggest mobile phone operators, KievStar GSM. Part of the task is to raise awareness of mobile communications in general among Ukrainians. KievStar GSM's subscriber numbers now exceed half a million. ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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