Campaign Viral Chart: Nike viral stays ahead of Pepsi Max
01 Jun 2012 | by Ben Hall
An interactive film for Nike has remained top of the chart for a second week despite being shared dramatically fewer times than last week.
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Ikea releases Corgi-dog holder viral for the Jubilee
01 Jun 2012 | by Loulla-Mae Eleftheriou-Smith
Ikea is getting in on Jubilee fever with a new viral that promotes the brand's hot dog holder...The viral, created by Lida, shows a Guardsman secretly eating a hot dog out of the flat-pack 'Corgi dog holder'. Although he eats the hot dog with precision, it leaves a tell-tale smear of mustard on his mouth. The viral ends with the line, "Celebrate the Jubilee with the most regal of snacks. One ...
Brand barometer: Foot Locker's latest viral campaign reviewed
31 May 2012
Goviral evaluates the latest viral campaign from Foot Locker, with "ones to watch" from Samsung...Follows an easy formula for success...encourages repeat viewing 8 / 10 Foot Locker’s latest video uses an easy formula for a successful viral ad. It features ‘staff’ doing ... consumers. Ones to watch: Viral hits from this week try{new ViralVideoChart ...
British American Tobacco seeks digital shop for new luxury range
31 May 2012 | by Anne Cassidy
endorsements and viral marketing campaigns on youth-oriented social media sites such as YouTube and Flickr ...
Barclaycard returns to TV for PayTag campaign
28 May 2012 | by Alex Brownsell
activity, including a YouTube viral starring actor David Hasslehoff. Barclaycard has also become ...
Nivea signs Euro 96 team mates for skincare push
25 May 2012 | by Loulla-Mae Eleftheriou-Smith
. The ad, by DraftFCB, is supported by print, digital and viral activity, with an emphasis on Nivea ...
Campaign Viral Chart: Nike interactive ad nets first place
25 May 2012 | by Ben Hall
across the web. Following earlier viral success with 'Obamaville', US presidential hopeful Mitt Romney ...
Brand barometer: Volkswagen Polo viral campaign reviewed
24 May 2012
Unruly evaluates the latest viral campaign from Volkswagen, with "ones to watch" from Hovis, T...: Viral hits from this week try{new ViralVideoChart({title: " ", numberToShow: "10", width ...
The Advocates - China bolsters Pernod Ricard's drinks cabinet
24 May 2012 | by John Tylee
made its online debut last year, and "Absolut greyhound", a viral from TBWA\Chiat\Day with music ...
Beckham channels Beethoven in Samsung viral campaign
23 May 2012 | by Matthew Chapman
Samsung has released an online video for the Galaxy Note mobile phone starring former Manchester United and Real Madrid footballer David Beckham.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
