Specific Media and Justin Timberlake buy News Corp's MySpace for $35m
29 Jun 2011 | by Arif Durrani
campaigns viral by allowing users to share their favourite ads with friends. Brothers Tim, Chris ...
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The 'new Facebook': what does it mean for brands?
28 Sep 2011 | by Sarah Shearman
and engaging to users. "Because a competitor can use Facebook and Sponsored Stories to create virality ...
Simon Cowell slams Britain's Got Talent allegations
02 Jun 2011 | by Mark Banham
The allegations, which have not been proven, state that no act has won the show who hasn't been an "invited or preferred" contestant. The allegation was included in a blog post by someone who claimed to be an anonymous Sony Music source. It has since gone viral on social media sites including Twitter. The claims ...
Facebook partners with Spotify, Guardian, Indy and others for new social apps
22 Sep 2011 | by Sarah Shearman
virals and share them with friends. Cinemur: Discover new movies based on what your friends ...
Rubins looks forward to 'unprecedented change' in the media landscape
17 Nov 2011 | by Mark Banham
to this year's calamitous viral email from the worldwide office featuring teenagers spouting marketing jargon
Facebook apps boost free-access newspaper sites
30 Nov 2011 | by Arif Durrani
revamp at the end of October, is said to have bumped up older articles that have gone viral through ... on the site have been from the late 1990s, as a result of the increased social virality. Readers who select ...
Barclays spoofs history of money for mobile payment push
30 Jun 2011 | by Ben Bold
Barclaycard is promoting its contactless mobile payment service with a viral campaign spoofing...The viral film depicts the history of payment, including bartering, the use of coins in Roman times and the introduction of banknotes in Georgian London, through to the advent of contactless mobile payment today. The film, available on YouTube , was created and filmed by Dare and seeded online ...
Sector analysis: Customer publishing
04 Apr 2012 | by Mike Fletcher
, viral videos, booklets, guides, and a raft of messaging aimed at a 35,000-strong internal BA work force ...
MediaCom, ZenithOptimedia and Publicis battle for Cannes Media Lions
20 Jun 2011 | by Anne Cassidy
Foundation "angina monologues," while McCann London was nominated for the AA "homes and property viral ...
Future of web companies lies in mobile, says Facebook's Hernandez
25 Oct 2011 | by Sarah Shearman
s social channels to distribute them. He said: "Until now there was not a good viral channel ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
