Which ads were most shared in 2011?
09 Dec 2011 | by Ben Hall
. See the weekly Campaign Viral advert charts produced in conjunction with Unruly ... '100 years' by The Viral Factory 507,863 27,658 1 ...
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Social video explodes as brands 'become friends' with consumers
20 Dec 2011 | by Gemma Charles
by the 'Viral Spiral' infographic created by social video specialist Unruly..... Views rose to 236,451,183. Sarah Wood, Unruly COO and co-founder, said: "'The Viral Spiral' visualises ...
Marc Pritchard interview: How P&G 'cracked' social ROI
28 Mar 2012 | by Noelle McElhatton
your man could smell like" commercial viral was actually $14m . A: We don't divulge those kinds ...
Campaign Viral Chart: Dancing toddler knocks Kony off top spot
30 Mar 2012 | by Ben Hall
A two-year-old boy dancing to Elvis's 'Jail House Rock' has become a viral hit, clocking up 943...of the fastest-spreading viral ads ever , after it was shared five million times within days of its launch ... '. Elsewhere, viral ads for Marshall and Angry Birds have entered the chart in the top five. The chart ...
Barclays spoofs history of money for mobile payment push
30 Jun 2011 | by Ben Bold
Barclaycard is promoting its contactless mobile payment service with a viral campaign spoofing...The viral film depicts the history of payment, including bartering, the use of coins in Roman times and the introduction of banknotes in Georgian London, through to the advent of contactless mobile payment today. The film, available on YouTube , was created and filmed by Dare and seeded online ...
Campaign Viral Chart: Dramatic surprise at the top of the chart
13 Apr 2012 | by Ben Hall
A hidden-camera viral advert, in which a sleepy town square turns into chaos on the push of a...in the chart. After viral success with his H M bodywear ad, the international sports superstar rejoined ... 'Joel McHale goes viral for Nintendo' 14,601 shares this week All time: 14,629 shares ...
Campaign Viral Chart: P&G holds strong as Thinkbox debuts
11 May 2012 | by Ben Hall
P&G's Olympic ad has held its position at the top of the chart for a third week in a row, while The Red Brick Road's follow-up to its Harvey the dog ad for Thinkbox makes a new entry at number five.
Campaign Viral Chart: John Lewis Christmas ad is top of the tree
18 Nov 2011 | by Ben Hall
Releasing its Christmas ad on YouTube and Facebook early has paid dividends for John Lewis, which finds itself at the top of the chart with more than 183,000 shares this week.
VW launches Golf GTI viral anniversary work
09 Nov 2011 | by Alex Brownsell
The online and experiential activity, created by DDB UK, will centre on a series of viral videos to be hosted on VW UK's Facebook page. In the films, the Golf GTI acts as a 'time machine', seen throughout the past 35 years at events such as the Queen's Silver Jubilee in 1977 and the solar eclipse in 1999 ...
Campaign Viral Chart: Google's Valentine's doodle video is most shared
17 Feb 2012 | by Ben Hall
Google's Valentine's Day animation is the most-shared ad this week, with more than 88,000 shares of the heart-warming cartoon in the past seven days.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
