Rubins looks forward to 'unprecedented change' in the media landscape
17 Nov 2011 | by Mark Banham
to this year's calamitous viral email from the worldwide office featuring teenagers spouting marketing jargon
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Marc Pritchard interview: How P&G 'cracked' social ROI
28 Mar 2012 | by Noelle McElhatton
your man could smell like" commercial viral was actually $14m . A: We don't divulge those kinds ...
MediaCom, ZenithOptimedia and Publicis battle for Cannes Media Lions
20 Jun 2011 | by Anne Cassidy
Foundation "angina monologues," while McCann London was nominated for the AA "homes and property viral ...
Unilever adopts new global digital strategy for Sure
21 Feb 2012 | by Loulla-Mae Eleftheriou-Smith and Sarah Shearman
country-specific basis. Previous UK work has included a Sure for Men viral featuring cricketer Andrew ...
Media Bitch's Diary 15 June
15 Jun 2011 | by Media Bitch
for that to go viral?" Lucky Lawson Bitch is sorry that she missed out on this year's Derby, as she ...
Appointment to view: NatWest prepares for cricket fundraiser after viral makes headlines
26 Aug 2011 | by Sarah Johnson
's headline-making viral campaign featuring former England captain Michael Vaughan..... Glue Isobar is behind the viral campaign which gained coverage from The Sun and Sky among others ... and Facebook. On YouTube, the film has so far had 152,368 views. As well as the main viral, two supporting ...
D&AD sets up creative showcase on YouTube
15 Jul 2011 | by Sara Kimberley
The Show and Tell channel launches on Tuesday at www.youtube.com/showandtelleurope. It will showcase the best virals, homepages, interactive adverts and brand channels. Content will come from across ... as they were intended." The work of D AD winners will also be showcased on the site, including recent virals ...
APA International Content Summit: Brands must plan, collaborate and integrate to ensure content marketing success
25 Nov 2011 | by Staff
at Westfield UK, talked about the importance of bespoke content and, in particular, the power of viral ...
BETC London lands Livingstone's mayoral campaign account
10 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
that enthusiasm." The agency created a viral for the Livingstone campaign, called 'Poor Boris', showing ...
Private Hear: January 2012
26 Jan 2012
and their producers compared with the care they lavish on video even just virals. Surely more radio deserves ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
