New Old Spice guy Fabio challenges original hunk to duel
26 Jul 2011 | by Sara Kimberley
Old Spice's new Italian hunk Fabio has filmed a viral ad challenging original lothario Isaiah
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Which ads were most shared in 2011?
09 Dec 2011 | by Ben Hall
. See the weekly Campaign Viral advert charts produced in conjunction with Unruly ... '100 years' by The Viral Factory 507,863 27,658 1 ...
Old Spice Mustafa wins duel against Fabio
29 Jul 2011 | by Sara Kimberley
to the moon. The male grooming brand brought in new hunk Fabio in a series of viral ads last week ...
Campaign Viral Chart: Dancing toddler knocks Kony off top spot
30 Mar 2012 | by Ben Hall
A two-year-old boy dancing to Elvis's 'Jail House Rock' has become a viral hit, clocking up 943...of the fastest-spreading viral ads ever , after it was shared five million times within days of its launch ... '. Elsewhere, viral ads for Marshall and Angry Birds have entered the chart in the top five. The chart ...
Campaign Viral Chart: Dramatic surprise at the top of the chart
13 Apr 2012 | by Ben Hall
A hidden-camera viral advert, in which a sleepy town square turns into chaos on the push of a...in the chart. After viral success with his H M bodywear ad, the international sports superstar rejoined ... 'Joel McHale goes viral for Nintendo' 14,601 shares this week All time: 14,629 shares ...
Campaign Viral Chart: P&G holds strong as Thinkbox debuts
11 May 2012 | by Ben Hall
P&G's Olympic ad has held its position at the top of the chart for a third week in a row, while The Red Brick Road's follow-up to its Harvey the dog ad for Thinkbox makes a new entry at number five.
Betfair launches 90s Ferrero Rocher ad spoof
12 Aug 2011 | by Sara Kimberley
Betfair, the online betting site, has launched a viral campaign creating a pastiche of the classic
Campaign Viral Chart: John Lewis Christmas ad is top of the tree
18 Nov 2011 | by Ben Hall
Releasing its Christmas ad on YouTube and Facebook early has paid dividends for John Lewis, which finds itself at the top of the chart with more than 183,000 shares this week.
Campaign Viral Chart: Google's Valentine's doodle video is most shared
17 Feb 2012 | by Ben Hall
Google's Valentine's Day animation is the most-shared ad this week, with more than 88,000 shares of the heart-warming cartoon in the past seven days.
Campaign Viral Chart: P&G Olympics ad shared over 300,000 times
20 Apr 2012 | by Ben Hall
A touching ad from Olympic Games sponsor Procter & Gamble has shot through the chart to take second place with more than 300,000 shares this week, but TNT Benelux's "dramatic surprise" retains the top spot.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
