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Social video explodes as brands 'become friends' with consumers

20 Dec 2011 | by Gemma Charles

by the 'Viral Spiral' infographic created by social video specialist Unruly..... Views rose to 236,451,183. Sarah Wood, Unruly COO and co-founder, said: "'The Viral Spiral' visualises ...

Marc Pritchard interview: How P&G 'cracked' social ROI

28 Mar 2012 | by Noelle McElhatton

your man could smell like" commercial viral was actually $14m . A: We don't divulge those kinds ...

TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

02 Feb 2012 | by Staff

Campaign and Best Viral. The Awards take place at Grosvenor House, Park Lane, in London on Friday 20 ... , mouth v life LBi, Xperia studio TBG Digital, evolution of mobile Best viral Adam Eve, Halloween viral Don't Panic Marketing, can I be your friend? Holler Digital, tweet ...

Barclays spoofs history of money for mobile payment push

30 Jun 2011 | by Ben Bold

Barclaycard is promoting its contactless mobile payment service with a viral campaign spoofing...The viral film depicts the history of payment, including bartering, the use of coins in Roman times and the introduction of banknotes in Georgian London, through to the advent of contactless mobile payment today. The film, available on YouTube , was created and filmed by Dare and seeded online ...

VW launches Golf GTI viral anniversary work

09 Nov 2011 | by Alex Brownsell

The online and experiential activity, created by DDB UK, will centre on a series of viral videos to be hosted on VW UK's Facebook page. In the films, the Golf GTI acts as a 'time machine', seen throughout the past 35 years at events such as the Queen's Silver Jubilee in 1977 and the solar eclipse in 1999 ...

John Lewis scoops Brand of the Year for second year running

30 Nov 2011 | by Noelle McElhatton

The retailer, whose current Christmas campaign "the long wait" received huge media coverage and topped the viral charts earlier this month, was chosen by more than 1,000 marketers attending The Marketing Society's annual dinner last night (29 November). Accepting the award at the event in Old ...

Barclays prepares campaign for Pingit mobile payment app

16 Feb 2012 | by Alex Brownsell

driving word-of-mouth recommendations and viral growth." Last week, it was revealed that Barclays had ...

Five routes to social media success

28 Dec 2011 | by Andrew McCormick

video. The agency created 120 video responses in 24 hours, making the campaign even more viral than ...

Barclays uses 'angry boy' viral to push Pingit app

13 Apr 2012 | by Alex Brownsell

Barclays has rolled out a viral campaign to promote its Pingit app, which allows users to send

Asos extends focus to men in global ad drive

14 Sep 2011 | by Nicola Clark

The global drive, by recently appointed agency Bartle Bogle Hegarty, features viral, digital and social media activity, designed to engage with fashion-conscious men through entertainment. The 'Urban ... . Then we bring the two together, with clear commercial return paths." The viral activity has also been ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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