05 Sep 2007
| by Claus Moseholm, Partner, Go Viral
YouTube's InVideo ads are an 80%-transparent overlay that appears at the bottom 20% of a video.
03 Dec 2008
| by Joe Thomas
-minute viral....The viral continues on the strategy of portraying Tango as a British institution which needs the support of the public in order to save it. A newsreader character called Alan narrates the story of how the brand won't go down without a fight, with staff carrying out a series of fundraising activities. Fans ...
16 May 2007
Adidas has launched a viral drive as part of its 'Impossible is nothing' campaign. 'The impossible
28 Aug 2003
Mazda is running a viral campaign to support the launch of its Mazda 6 Sport saloon. Two 40-second
04 Oct 2006
's Ball, with a viral campaign featuring John Hurt and Gordon Ramsay.
10 Dec 2008
| by Becky Wilkerson
The viral video is part of the RSPCA's Give animals a voice' campaign, intended to secure political or behavioural change on a range of issues affecting animals. The animation, entitled Fed up ...
.giveanimalsavoice.org.uk as well as on YouTube. The viral features a new character, Simon's sister's dog. The pet is seen hiding ...
26 Jul 2006
Fat Face, the ski and surf clothing brand, is to use viral marketing to broaden its advertising mix....The company has commissioned interactive agency Inbox Digital to create
a multiplayer viral game ...
of the viral
channel compared with existing online ads. Fat Face primarily promotes itself using sponsorship and activities
around outdoor events, but the viral game is intended to grow its
customer database and appeal ...
30 Nov 2005
Virgin Trains is to mount its first viral campaign to promote its leisure fares to young people...The work, created by Glue London and Tomboy Virals, will be seeded
across several viral sites from this week. The first execution, called 'Cockerel', will be followed by five other
short films, which ...
director Craig Inglis. The first viral ad, which can be accessed at www.littler britain.co.uk,
forms part ...
19 Jul 2006
Procter & Gamble is launching an online viral campaign for Charmin as it seeks to buck the trend...The viral, which breaks next week and was created by Publicis, features
euphemisms for going ...
&G
familycare UK and Ireland. 'The viral campaign is not about
hard-selling, but building on the brand ...
live
simultaneously. The viral could also form the basis of future ads,
according to a spokeswoman ...
30 Nov 2005
| by by Staff
LONDON - Virgin Trains is to mount its first viral campaign to promote its leisure fares to young...The work, created by Glue London and Tomboy Virals, will be seeded across several viral sites from this week.
The first execution, called "cockerel", will be followed by five other short films, which ...
director Craig Inglis.
The first viral ad, which can be accessed at www.littlerbritain.co.uk , forms ...