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Digital choice: YouTube InVideo ads

YouTube's InVideo ads are an 80%-transparent overlay that appears at the bottom 20% of a video.

Tango launches latest viral

-minute viral....The viral continues on the strategy of portraying Tango as a British institution which needs the support of the public in order to save it. A newsreader character called Alan narrates the story of how the brand won't go down without a fight, with staff carrying out a series of fundraising activities. Fans ...

Digital: Adidas viral drive

Adidas has launched a viral drive as part of its 'Impossible is nothing' campaign. 'The impossible

Mazda runs viral campaign

Mazda is running a viral campaign to support the launch of its Mazda 6 Sport saloon. Two 40-second

Amnesty in viral activity for Ball

's Ball, with a viral campaign featuring John Hurt and Gordon Ramsay.

RSPCA viral highlights pet obesity

The viral video is part of the RSPCA's Give animals a voice' campaign, intended to secure political or behavioural change on a range of issues affecting animals. The animation, entitled Fed up ... .giveanimalsavoice.org.uk as well as on YouTube. The viral features a new character, Simon's sister's dog. The pet is seen hiding ...

Fat Face poised for viral activity

Fat Face, the ski and surf clothing brand, is to use viral marketing to broaden its advertising mix....The company has commissioned interactive agency Inbox Digital to create a multiplayer viral game ... of the viral channel compared with existing online ads. Fat Face primarily promotes itself using sponsorship and activities around outdoor events, but the viral game is intended to grow its customer database and appeal ...

Virgin Trains set for viral debut

Virgin Trains is to mount its first viral campaign to promote its leisure fares to young people...The work, created by Glue London and Tomboy Virals, will be seeded across several viral sites from this week. The first execution, called 'Cockerel', will be followed by five other short films, which ... director Craig Inglis. The first viral ad, which can be accessed at www.littler britain.co.uk, forms part ...

Charmin viral ad to bolster brand

Procter & Gamble is launching an online viral campaign for Charmin as it seeks to buck the trend...The viral, which breaks next week and was created by Publicis, features euphemisms for going ... &G familycare UK and Ireland. 'The viral campaign is not about hard-selling, but building on the brand ... live simultaneously. The viral could also form the basis of future ads, according to a spokeswoman ...

Virgin Trains set for viral debut

LONDON - Virgin Trains is to mount its first viral campaign to promote its leisure fares to young...The work, created by Glue London and Tomboy Virals, will be seeded across several viral sites from this week. The first execution, called "cockerel", will be followed by five other short films, which ... director Craig Inglis. The first viral ad, which can be accessed at www.littlerbritain.co.uk , forms ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.