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Greenpeace launches attack on Volkswagen with guerilla ad campaign

patrolled the street to canvass opinion. It comes as part of an integrated campaign which includes a viral ...

Greenpeace's spoof of Volkswagen's Star Wars ad removed from YouTube

The viral film, which has already had around two million views, is part of Greenpeace's aggressive campaign against the car-maker s environmental record . YouTube bowed to pressure from LucasFlim, the creators of 'Star Wars', to remove the video after it complained. The video, a spoof ...

Diffusion to handle Air New Zealand's consumer PR in the UK

Zealand has developed a strong reputation for its use of video virals, and Diffusion will help drive its future digital campaigns. Examples of the airline s viral campaigns include a new in-flight safety video ...

Octopus Communications called in to boost HotUKDeals' profile

viral stories. We re going to help tell its story, grow its users and make sure it doesn t get left ...

Labour launches 'the party of the countryside' social media campaign

at backtheapple.com . It will be sent out virally to supporters in target constituencies and will be backed up by a text message offensive. The new viral campaign builds on Labour s efforts in the last general ...

World Hepatitis Day brings in Red Door Communications for two-year brief

Red Door has been asked to raise awareness of chronic viral hepatitis B and C through a global programme of events and activities. MD Catherine Oliver said: The task to co-ordinate a global day involving 193 World Health Organization member countries is a challenge the team will relish both here ...

Online insurance comparison website GoCompare seeks digital agency

the brand and develop web pages likely to go viral. But, in reference to Gio Compario, it stated: 'We ...

Paul Richards: on the Ed Milliband gaffe

the soundbite into a news package, the whole interview appeared on the internet, and became a viral hit. The old ... senior politician ever to use such a technique. None will now risk the humiliation of a viral YouTube hit ... they are addressing the actual question, not parroting a pre-arranged script. Interviewers will long for a viral hit ...

Social Brands: How to be social

"fluffy" viral content so that we are part of an ongoing conversation'. He said that the first thing ...

Ian Monk: Horses and hounds can change careers

of allegations comprehensible to people outside the media and Westminster bubbles. As a pub story, a viral joke ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.