14 Feb 2006
| by Media Week
-selling debut album of all time, research is showing the power of blogs and viral marketing in promotion....more important source of visits in June 2005 as the band's name
recognition grew. "Viral marketing ...
28 Mar 2006
| by Media Week
Nike Football's video of Ronaldinho is a brilliant example of a viral campaign that took off online...for "ronaldinho" and "nike football". Nike Football has successfully harnessed the viral nature of chat rooms ...
05 Mar 2008
| by Andrew McCormick
LONDON - Cartoon Network, the Turner Broadcasting-owned TV channel, has created its first viral...will distribute the viral via blogs and forums, as well as sending it to its database of users. ...
29 Jan 2008
| by Media Week
Supermarket giant Asda will launch its first viral marketing campaign next month, after hiring...Asda has appointed the agency to create a viral game aimed at children
and parents. The game ...
with
new methods of reaching potential customers. The company hopes that viral and word ...
backed by advertisers. Matmi
was behind the viral game "Let it Flow", which promoted Comic Relief
2007 ...
29 Jan 2008
| by Andrew McCormick
LONDON - Supermarket giant Asda will launch its first viral marketing campaign next month, after...Asda has appointed the agency to create a viral game aimed at children and parents. The game ...
with new methods of reaching potential customers. The company hopes that viral and word-of-mouth marketing ...
by advertisers. Matmi was behind the viral game Let it Flow , which promoted Comic Relief 2007 and attracted ...
14 Aug 2007
| by Media Week
The UK viral marketing industry will be worth between £25m and £30m by the end of the year...Viral video website Kontraband has completed its annual survey of the
sector and has found that the amount of virals being produced increased
by 40% year on year. The website obtained figures from viral ...
the Central Office of Information is set to
run one of the biggest viral campaigns of the year, starting ...
09 Apr 2008
| by Andrew McCormick
LONDON - Viral site Bore Me has hired DBMGroup as its exclusive ad sales house, as it seeks...DBMGroup, an agency offering social media, viral and other online ad services, will use DBMGrid, its branded content distribution arm, to handle advertising on Bore Me. DBMGrid will run display advertising, channel sponsorships, distribute viral videos around the internet and create campaign sites ...
20 May 2008
| by Ann-Marie Corvin
The viral seeding company behind the BBC's flying penguins April Fool's Day spoof is to launch a...Unruly Media allows brands to spread campaigns virally across its
network of more than 2 ...
and entertainment sites. Chief executive Scott Button said: "For the viral with Chanelle Hayes,
we agreed 100 ...
with MindShare Interaction and
Carat. The company also runs a viral video chart, which ranks the most popular ...
25 Jul 2006
| by Media Week
Samsung Mobile has launched its first viral campaign, designed to drive registrations
06 Mar 2007
| by James Livesley
Lycos UK is to relaunch its viral channel under the new name of OMG, standing for Oh My God...The channel will be open to brands that want to promote their virals on
the new service. The relaunched system will also allow users to create
personal profiles using previous virals they have uploaded. People will
be able to communicate with other users to rate and talk about the
virals. OMG is currently ...