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"Kony 2012" was funded by a campaign group called Invisible Children and directed by Jason Russell, one of its founders. It has far outstripped other ads in the viral chart in terms of shares, with 5 ... place and Guinness's St Patrick's Day viral by Abbott Mead Vickers BBDO made its debut at number seven ...
Retailer Harvey Nichols has launched a tongue-in-cheek "walk of shame" viral as part of its...The film by DDB aims to show how women can avoid the embarrassing walk home after spending the night at someone else's house, by shopping at Harvey Nichols. The viral is designed to show the retailer, "has everything you need to walk home with your glamorous head held high". Harvey Nichols ...
Sex appeal rules for the three most shared ads in this week's Campaign viral chart, with varying
An ad in support of same-sex marriages in Australia, which has been shared a total 863,491 times in the past seven days, tops this week's chart.
For the second week running, the viral chart is dominated by Super Bowl adverts , with last week's most shared ad, for Honda and featuring Matthew Broderick, falling to fifth position. Volkswagen's "The dog strikes back" turned its fortunes around after the Super Bowl, moving from fifth place last ...
A six-minute concept video for Microsoft proved to be a social media hit this week, racking up more than 170,000 shares on Facebook, 13,000 tweets and 300 blog posts to date, according to a new weekly poll for Campaign.
Coca-Cola's short film about families reuniting in the Philippines is the most shared ad for a second week running, notching up 474,121 shares in the past seven days.
viral to drive users to the Guru's own Twitter page. Additional coverage over the three-week period ...
The global drive, by recently appointed agency Bartle Bogle Hegarty, features viral, digital and social media activity, designed to engage with fashion-conscious men through entertainment. The 'Urban ... . Then we bring the two together, with clear commercial return paths." The viral activity has also been ...
of the ad, which are also going viral. One is based on horror film 'The Shining' , while another gives ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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