Social Brands: How to be social
16 Feb 2012 | by John Owens
"fluffy" viral content so that we are part of an ongoing conversation'. He said that the first thing ...
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TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations
02 Feb 2012 | by Staff
Campaign and Best Viral. The Awards take place at Grosvenor House, Park Lane, in London on Friday 20 ... , mouth v life LBi, Xperia studio TBG Digital, evolution of mobile Best viral Adam Eve, Halloween viral Don't Panic Marketing, can I be your friend? Holler Digital, tweet ...
Brand Manager of the Week - Jasper Martens, Head of social and search marketing, Simply Business
11 Jan 2012
? The 'Adam and Eve' viral campaign for Dutch insurance company Centraal Beheer (http://tinyurl.com/7jb3mwq ...
My YouTube ad of the week: Andy Nairn, Dare
16 Sep 2011
to communicate an explicit product message, and are hoping for a viral effect, you d better make the content ...
Logitech launches viral campaign to push webcams
06 Nov 2006 | by by Joe Lepper
LONDON - Computer and games console equipment firm Logitech has launched a viral marketing campaign...by friends enjoying his humiliation. The film is a sequel to Kitcatt Nohr's first viral for Logitech ... : "Logitech have chosen a bold and relevant route using viral and we're delighted to have been given ... at Logitech, said: "Kitcatt's Nohr's viral film has achieved our aim of amusing and engaging the viewer in a ...
Holocaust charity launches hard hitting viral campaign
19 Dec 2008 | by Staff
LONDON - The Holocaust Memorial Day Trust is to launch a series of viral films featuring animated...The provocative 12 minute viral film, produced by creative network Knifedge, is part of the charity's 'Stand up to Hatred' campaign, which aims to highlight communities affected by 1930s/40s Nazi and contemporary hatred. The animated film is presented as scenes from a simulated computer game called 'The ...
Rubber Republic launches one-stop viral seeding shop
30 Jan 2008 | by Darren Davidson
LONDON - Rubber Republic, the independently owned viral agency, has launched a specialist ad...The initiative, called Viral Ad Network, will seed video and gaming viral ads across ... : Viral campaigns have grown in the last 12 months, and have become an integral part of most ad campaigns. The Viral Ad Network is designed to ensure these campaigns get as much exposure as possible and reach ...
Learndirect Scotland targets small businesses with viral campaign
27 Feb 2008 | by Nikki Sandison
LONDON - Learndirect Scotland is launching a viral marketing campaign, targeting Scottish small...The campaign, created by WWAV Rapp Collins Edinburgh, focuses on a viral game, which is being emailed to 27,000 businesses with less than 250 employees. The Skill Ball Challenge game is set in an office environment with recipients testing their skill to see how many paper balls they can shoot into a ...
Diageo demands sexy fake Guinness viral is pulled
31 Jul 2008 | by Darren Davidson
LONDON - Diageo has demanded that YouTube remove a fake Guinness viral video spreading across...The 60-second viral shows two different male hands taking the drink, which is precariously balanced on the small of the woman's back, before another woman reaches up and grabs it. Drinks giant Diageo has ordered YouTube to take down the clip, but it can still be easily found on the video sharing ...
Viral Factory 'Sex Olympics' campaign wins best creative
25 May 2004 | by Jennifer Whitehead,
LONDON - The Trojan condoms 'Sex Olympics' viral campaign, created by the Viral Factory, has been...executed and original, one of the most memorable viral campaigns we've seen this year," the judges said ... ." The Viral Factory will receive its award at a ceremony on Friday. It has already won a BTAA award for its ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
