Marc Pritchard interview: How P&G 'cracked' social ROI
28 Mar 2012 | by Noelle McElhatton
your man could smell like" commercial viral was actually $14m . A: We don't divulge those kinds ...
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Social video explodes as brands 'become friends' with consumers
20 Dec 2011 | by Gemma Charles
by the 'Viral Spiral' infographic created by social video specialist Unruly..... Views rose to 236,451,183. Sarah Wood, Unruly COO and co-founder, said: "'The Viral Spiral' visualises ...
TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations
02 Feb 2012 | by Staff
Campaign and Best Viral. The Awards take place at Grosvenor House, Park Lane, in London on Friday 20 ... , mouth v life LBi, Xperia studio TBG Digital, evolution of mobile Best viral Adam Eve, Halloween viral Don't Panic Marketing, can I be your friend? Holler Digital, tweet ...
New Old Spice guy Fabio challenges original hunk to duel
26 Jul 2011 | by Sara Kimberley
Old Spice's new Italian hunk Fabio has filmed a viral ad challenging original lothario Isaiah
Old Spice Mustafa wins duel against Fabio
29 Jul 2011 | by Sara Kimberley
to the moon. The male grooming brand brought in new hunk Fabio in a series of viral ads last week ...
Unilever adopts new global digital strategy for Sure
21 Feb 2012 | by Loulla-Mae Eleftheriou-Smith and Sarah Shearman
country-specific basis. Previous UK work has included a Sure for Men viral featuring cricketer Andrew ...
Appointment to view: King of Shaves vs Gillette
01 Jul 2011 | by Sarah Johnson
-themed viral....tongue in cheek dig at its big fish rival. The viral has had 2,845 views since it was posted on Wednesday (at time of publishing). Gillette s Roger Federer world s biggest shave viral has racked up ... viral with regular tennis themed tweets, including the offer of a year s free supply of shaving supplies ...
P&G brings back Old Spice guy as MANta Claus
08 Dec 2011 | by Loulla-Mae Eleftheriou-Smith
Procter & Gamble (P&G) has launched a Christmas viral campaign for its Old Spice brand using its...billion people in the world on YouTube this week, which the viral videos will keep a record of to prove ...
King of Shaves takes on Gillette with online subscription offer
02 May 2012 | by Loulla-Mae Eleftheriou-Smith
." Last July, King of Shaves launched a tennis-themed viral, racking up more than 2,000 within its first ...
Kerry Foods CMO Phil Chapman on the need for marketers to be more brave
14 Jul 2011 | by Rachel Barnes
-only execution, featuring Jason Donovan duetting with Alan, will go viral. 'Jason absolutely loved it, he ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
