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Vodafone leads way on branded content

in. It will create a viral spread of information about the gigs, without resorting to cliched mass ... the viral techniques required - and to benefit from a post-gig voting procedure. Unlike so many big ...

CAMPAIGNS: Youths led to salivate over new handset - Consumer PR

of amusing viral MPEGs were created to reinforce the Drool concept and bring in the association with Sony ... 's Il Mundo. Results One of the Drool MPEGs knocked Kylie Minogue off the top of the Lycos viral ...

E-PUBLIC RELATIONS: Wired up Kids - Children are the new techno-savvy generation. So how do brands connect with them?

among nostalgia-loving parents, but four to 12-year-olds were also targeted. Using viral ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.