Starfish wins the account for First Quench relaunch
28 Feb 2003
sponsorships, celebrity work, event management, sampling and viral marketing. Work will begin with a launch ...
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Wickes promotes football link-up
22 Jul 2005 | by Ian Hall
Wickes, battling falling sales across its sector, is pushing itself as the 'official DIY supplier' to next season's Championship. Cake is to promote consumer awareness of the link-up, on a brief that includes 'half-time pitch activity' and viral campaigns. Wickes - bought by Travis Perkins earlier ...
CAMPAIGNS: Store launch - Hoye's Soho shop debuts with a heist
09 Mar 2001 | by MARY COWLETT
-based viral campaign targeted at local businesses in Soho and the national media, publicised a helpline ...
CAMPAIGNS: Store launch - Hoye's Soho shop debuts with a heist
09 Mar 2001 | by MARY COWLETT
and as an outdoor poster during London Fashion Week. In addition, a fax-based viral campaign targeted at local ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
