Marc Pritchard interview: How P&G 'cracked' social ROI
28 Mar 2012 | by Noelle McElhatton
your man could smell like" commercial viral was actually $14m . A: We don't divulge those kinds ...
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Social video explodes as brands 'become friends' with consumers
20 Dec 2011 | by Gemma Charles
by the 'Viral Spiral' infographic created by social video specialist Unruly..... Views rose to 236,451,183. Sarah Wood, Unruly COO and co-founder, said: "'The Viral Spiral' visualises ...
Revolting tactics: brands beware when tapping into social movements
15 Jun 2011 | by Gemma Charles
Vodafone found itself on the wrong side of a PR scandal last week when a video went viral that appeared to be an ad implying the mobile operator had helped to inspire January's popular uprising in Egypt. The clip, which contained the line 'We didn't send people to the streets, we didn't start the revolution ...
Kerry Foods CMO Phil Chapman on the need for marketers to be more brave
14 Jul 2011 | by Rachel Barnes
-only execution, featuring Jason Donovan duetting with Alan, will go viral. 'Jason absolutely loved it, he ...
Helen Edwards on Branding: Take up the baton, maestro
15 Jun 2011 | by Helen Edwards
, development, email, eCRM, search, data, display, viral and social media. - Digital specialisms are emerging ...
Social Brands: How to be social
16 Feb 2012 | by John Owens
"fluffy" viral content so that we are part of an ongoing conversation'. He said that the first thing ...
Alan Mitchell: Reinventing marketing - Word of mouth is over-hyped
06 Oct 2011 | by Alan Mitchell
chains started by 1.6m users. He wanted to discover why some tweets 'go viral' and others don't, but his ... that you can set a viral hare running by seeding it with carefully targeted 'influentials' - credible ...
Helen Edwards: Agencies and accusations of plagiarism
15 Feb 2012 | by Helen Edwards
(Federer in action), cartoons ( Popeye ) and viral clips. In the making of its Cog TV ad ...
Consumer: Santa brings O2 some festive cheer
01 Mar 2012 | by John Owens
and media titles. A viral homage to the 'Fenton' YouTube video featuring Santa chasing a pack of deer ...
My YouTube ad of the week: Amy Kean, MPG Media Contacts
29 Mar 2012
very scientific "great viral checklist". Is it funny? Yes, very. Is it shocking? Yes, their blades ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
