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Social video explodes as brands 'become friends' with consumers

by the 'Viral Spiral' infographic created by social video specialist Unruly..... Views rose to 236,451,183. Sarah Wood, Unruly COO and co-founder, said: "'The Viral Spiral' visualises ...

Asos extends focus to men in global ad drive

The global drive, by recently appointed agency Bartle Bogle Hegarty, features viral, digital and social media activity, designed to engage with fashion-conscious men through entertainment. The 'Urban ... . Then we bring the two together, with clear commercial return paths." The viral activity has also been ...

Behind the ASOS marketing machine

is effectively platform neutral. It is developed for viral videos and distribution on social channels, a strategy ...

Private View: Dave Dye and Ben Mooge

. As of 10.30 on 5 May, this T-Mobile viral had 19,370,606 views on YouTube. That's all very well ...

My YouTube ad of the week: Amy Kean, MPG Media Contacts

This ticks all the viral boxes more than most I ve seen recently. It was jolly controversial just ... genuine human behaviour. This even made it on to Woman s Hour. A viral video becoming the topic ... class during the festive season. Wish I had thought of Good viral advertising isn t just about ...

Think BR: In whom we trust

and the mishandling of food served to customers. The video spread virally, views reached beyond the million mark ...

Digital: Adidas viral drive

Adidas has launched a viral drive as part of its 'Impossible is nothing' campaign. 'The impossible

Ann Summers launches viral competition

LONDON - Ann Summers has launched the ‘Ann Summers Viral Academy’, a competition to find young...viral that will run on women s portal handbag.com as well as being seeded online. The best submissions ...

Diesel 'sfw xxx' by The Viral Factory

The Viral Factory has collated clips of 80s porn in a humorous new viral to celebrate Diesel's 30th...80s porn used for Diesel anniversary viral ...

Fat Face poised for viral activity

Fat Face, the ski and surf clothing brand, is to use viral marketing to broaden its advertising mix....The company has commissioned interactive agency Inbox Digital to create a multiplayer viral game ... of the viral channel compared with existing online ads. Fat Face primarily promotes itself using sponsorship and activities around outdoor events, but the viral game is intended to grow its customer database and appeal ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.