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Social video explodes as brands 'become friends' with consumers

by the 'Viral Spiral' infographic created by social video specialist Unruly..... Views rose to 236,451,183. Sarah Wood, Unruly COO and co-founder, said: "'The Viral Spiral' visualises ...

TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

Campaign and Best Viral. The Awards take place at Grosvenor House, Park Lane, in London on Friday 20 ... , mouth v life LBi, Xperia studio TBG Digital, evolution of mobile Best viral Adam Eve, Halloween viral Don't Panic Marketing, can I be your friend? Holler Digital, tweet ...

John Lewis scoops Brand of the Year for second year running

The retailer, whose current Christmas campaign "the long wait" received huge media coverage and topped the viral charts earlier this month, was chosen by more than 1,000 marketers attending The Marketing Society's annual dinner last night (29 November). Accepting the award at the event in Old ...

Harvey Nichols offers antidote to the 'walk of shame'

Retailer Harvey Nichols has launched a tongue-in-cheek "walk of shame" viral as part of its...The film by DDB aims to show how women can avoid the embarrassing walk home after spending the night at someone else's house, by shopping at Harvey Nichols. The viral is designed to show the retailer, "has everything you need to walk home with your glamorous head held high". Harvey Nichols ...

Asos extends focus to men in global ad drive

The global drive, by recently appointed agency Bartle Bogle Hegarty, features viral, digital and social media activity, designed to engage with fashion-conscious men through entertainment. The 'Urban ... . Then we bring the two together, with clear commercial return paths." The viral activity has also been ...

John Lewis TV ad passes 1m views online

of the ad, which are also going viral. One is based on horror film 'The Shining' , while another gives ...

Former Mindshare exec launches Getlunched network

the site in association with AOL Go Viral s Lyndon Gasking. Getlunched.com launches with support from ...

Harrods and Selfridges promote Christmas stores earlier than ever

Harrods has released a promotional video, that it hopes will go viral, featuring Father Christmas sneaking through the department store, putting on ice-skates and dancing on the roof. Entitled 'The fun has finally begun - welcome to Christmas at Harrods', the video forms part of a campaign to promote ...

Westfield film celebrates 100 years of East End style

The teaser video, created by The Viral Factory and directed by Jake Lunt, features a couple dancing in different styles from the past 100 years and wearing sixty different costumes. It was filmed ... . All the production and media was handled by the Viral Factory, which sent out the video to its network ...

Review of the Year: Media Brands of the Year 2011

standard in how to realise this aim. From the innovative ASOS Urban Tour online viral video campaign ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.