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Social video explodes as brands 'become friends' with consumers

by the 'Viral Spiral' infographic created by social video specialist Unruly..... Views rose to 236,451,183. Sarah Wood, Unruly COO and co-founder, said: "'The Viral Spiral' visualises ...

TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

Campaign and Best Viral. The Awards take place at Grosvenor House, Park Lane, in London on Friday 20 ... , mouth v life LBi, Xperia studio TBG Digital, evolution of mobile Best viral Adam Eve, Halloween viral Don't Panic Marketing, can I be your friend? Holler Digital, tweet ...

John Lewis scoops Brand of the Year for second year running

The retailer, whose current Christmas campaign "the long wait" received huge media coverage and topped the viral charts earlier this month, was chosen by more than 1,000 marketers attending The Marketing Society's annual dinner last night (29 November). Accepting the award at the event in Old ...

Rethinking the recommendation economy

sponsored stories as a standalone activity. There has to be more of a narrative around it, with a viral ...

My YouTube ad of the week: Sushma Sagar, Banana Republic

Sushma Sagar, senior brand manager, Banana Republic Why I like this I had the most bizarre dream the other day about a freaky man-baby-sheep creature that could fly. The twisted mind behind Air New Zealand s new viral is to blame. Take a trip with me and I ll explain. The central ...

Virgin Trains set for viral debut

Virgin Trains is to mount its first viral campaign to promote its leisure fares to young people...The work, created by Glue London and Tomboy Virals, will be seeded across several viral sites from this week. The first execution, called 'Cockerel', will be followed by five other short films, which ... director Craig Inglis. The first viral ad, which can be accessed at www.littler britain.co.uk, forms part ...

Virgin Trains set for viral debut

LONDON - Virgin Trains is to mount its first viral campaign to promote its leisure fares to young...The work, created by Glue London and Tomboy Virals, will be seeded across several viral sites from this week. The first execution, called "cockerel", will be followed by five other short films, which ... director Craig Inglis. The first viral ad, which can be accessed at www.littlerbritain.co.uk , forms ...

Portland Holidays Direct launches Crackermatic viral

LONDON - Portland Holidays Direct is launching a unique Christmas online viral campaign dubbed...late winter escapes and winter holidays for next year. The Crackermatic viral allows ... colleagues. The Crackermatic viral shows Santa's elves managing their Cracker Making machine, which ... , Portland Holidays Direct, said: "The cracker viral is a fun game that we included in our December email ...

Ramblers drive youth awareness with viral campaign

as part of a recruitment drive with a new viral campaign....and tracked by Digital Media Communications. The 'splash' viral film features two lads walking ... and communications for the Ramblers' Association, said: "The use of online viral marketing is a radical new departure ... different light." He added: "We decided to use a viral marketing campaign because this technique raises ...

Tourism Ireland goes viral to attract visitors

LONDON - McCann Online is behind a web-based competition and viral campaign designed to increase...by a viral campaign. Simon Gregory, director for Britain at Tourism Ireland, said: "This innovative ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.