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Which ads were most shared in 2011?

. See the weekly Campaign Viral advert charts produced in conjunction with Unruly ... '100 years' by The Viral Factory 507,863 27,658 1 ...

TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

Campaign and Best Viral. The Awards take place at Grosvenor House, Park Lane, in London on Friday 20 ... , mouth v life LBi, Xperia studio TBG Digital, evolution of mobile Best viral Adam Eve, Halloween viral Don't Panic Marketing, can I be your friend? Holler Digital, tweet ...

New Old Spice guy Fabio challenges original hunk to duel

Old Spice's new Italian hunk Fabio has filmed a viral ad challenging original lothario Isaiah

Old Spice Mustafa wins duel against Fabio

to the moon. The male grooming brand brought in new hunk Fabio in a series of viral ads last week ...

Betfair launches 90s Ferrero Rocher ad spoof

Betfair, the online betting site, has launched a viral campaign creating a pastiche of the classic

Campaign Viral Chart: John Lewis Christmas ad is top of the tree

Releasing its Christmas ad on YouTube and Facebook early has paid dividends for John Lewis, which finds itself at the top of the chart with more than 183,000 shares this week.

Campaign Viral Chart: Google's Valentine's doodle video is most shared

Google's Valentine's Day animation is the most-shared ad this week, with more than 88,000 shares of the heart-warming cartoon in the past seven days.

Campaign Viral Chart: Coke's Filipino fillip becomes most shared

visit their home country at Christmas went viral this week after being shared on Facebook 231,101 times.

Campaign Viral Chart: Coca-Cola Tunisia takes top spot

A Tunisian short film for Coca-Cola is the most-shared ad across the social web this week, picking up more than 59,000 shares in the past seven days.

Campaign Viral Chart: Vinnie Jones BHF ad comes in 'hard and fast'

Vinnie Jones' ad for the British Heart Foundation, which premiered on the web before its TV debut, is the most-shared video this week with more than 53,000 shares across Facebook, Twitter and the blogosphere.

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.