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Greg Dawson, Virgin Atlantic: Build reputations every day

in the divisions that they are mining for information. This is where my business, Virgin Atlantic, comes into play ... of the elements I have described above, but also that sometimes elusive quality, leadership. Virgin Atlantic ... rediscover their sense of purpose. Greg Dawson is director of corporate communications at Virgin ...

Virgin Atlantic axes magazine

Virgin Atlantic has pulled the plug on Carlos, its magazine for Upper Class passengers produced...The quarterly magazine, which had a print-run of up to 40,000 copies, had been a feature of Upper Class travel for three years. The most recent issue will be the last. Virgin Atlantic is expected to investigate new customer communication methods. JBCP has worked with Virgin Atlantic for seven years ...

Virgin Atlantic: Introduction

In many ways it seems like ancient history, in others it feels like only yesterday. Virgin Atlantic...have created a brand in Virgin Atlantic that builds on the core Virgin brand values but has established ... each year. No history of Virgin Atlantic would be complete without an account of our biggest ... , but as the years pass it's increasingly clear that the episode was a defining moment for Virgin Atlantic. BA ...

Virgin Atlantic: Virgin's peacock plumes

The Swedish business expert Kjell A Nordstrom offers Pippa Considine his analysis of Virgin...for revolutionaries. Nordstrom counts Virgin Atlantic among those revolutionary companies that are successfully breaking with the old order. Q: What is Nordstrom's take on Virgin Atlantic? A: I have worked with airline companies before but Virgin Atlantic, in particular, has been trying to do something rather ...

Virgin Atlantic in leisure push

Virgin Atlantic has appointed Rapier Stead & Bowden to handle its direct marketing account...Virgin Atlantic has appointed Rapier Stead We will be building on our relationship with business travellers and looking at how we can develop them as leisure travellers - something we have never done before, said Alison Copus, general manager marketing. The company began by concentrating ...

Buscemi stars for Virgin Atlantic

Virgin Atlantic has recruited two Hollywood stars, Steve Buscemi (Reservoir Dogs) and Steven...Virgin Atlantic has recruited two Hollywood stars, Steve Buscemi (Reservoir Dogs) and Steven ... of Virgin Atlantic s new Upper Class bar area. Mr A says: It s quite impressive I m afraid. You can sit ... Mr A shows Mr B a scale model of Virgin Atlantic s new massage area, which he describes ...

Movers: Appointment at Virgin Atlantic

Alison Copus is leaving Virgin Atlantic, where she was the marketing director, to set up a project

New campaign for Virgin Atlantic

Virgin Atlantic is using humourous images of people carrying out ludicrous stunts in an attempt

Behind the Rebrand: Virgin Atlantic

and 10 years. So when Virgin Atlantic decided it was time to reboot its brand it required a substantial ... of work at the airline giant which has set out to define exactly what the Virgin Atlantic brand is all about. Joe Ferry, head of design at Virgin Atlantic, said the old logo had been much imitated and may ...

NEW MEDIA CHOICE: VIRGIN ATLANTIC

Client: Virgin Atlantic...Client: Virgin Atlantic Where to find it: www.fly.virgin.com The Virgin Atlantic web ... challenges do such channels present? Virgin Atlantic operates in a competitive and highly price ... the aggregate potential of highly focused offline and online programs. As it stands, Virgin Atlantic ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.