07 Apr 2011
| by Greg Dawson, Virgin Atlantic
in the divisions that they are mining for information. This is where my business, Virgin Atlantic, comes into play ...
of the elements I have described above, but also that sometimes elusive quality, leadership. Virgin Atlantic ...
rediscover their sense of purpose.
Greg Dawson is director of corporate communications at Virgin ...
10 May 2006
Virgin Atlantic has pulled the plug on Carlos, its magazine for Upper Class passengers produced...The quarterly magazine, which had a print-run of up to 40,000 copies,
had been a feature of Upper Class travel for three years. The most
recent issue will be the last. Virgin Atlantic is expected to investigate new customer communication
methods. JBCP has worked with Virgin Atlantic for seven years ...
10 Sep 2004
| by Richard Branson
In many ways it seems like ancient history, in others it feels like only yesterday. Virgin Atlantic...have created a brand in Virgin Atlantic that builds on the core Virgin brand values but has established ...
each year.
No history of Virgin Atlantic would be complete without an account of our biggest ...
, but as the years pass it's increasingly clear that the episode was a defining moment for Virgin Atlantic.
BA ...
10 Sep 2004
The Swedish business expert Kjell A Nordstrom offers Pippa Considine his analysis of Virgin...for revolutionaries.
Nordstrom counts Virgin Atlantic among those revolutionary companies that are successfully breaking with the old order.
Q: What is Nordstrom's take on Virgin Atlantic?
A: I have worked with airline companies before but Virgin Atlantic, in particular, has been trying to do something rather ...
18 Dec 1997
| by RAYMOND SNODDY
Virgin Atlantic has appointed Rapier Stead & Bowden to handle its
direct marketing account...Virgin Atlantic has appointed Rapier Stead We will be building on our relationship with business travellers and
looking at how we can develop them as leisure travellers - something we
have never done before, said Alison Copus, general manager
marketing.
The company began by concentrating ...
22 Oct 1999
| by EMMA HALL
Virgin Atlantic has recruited two Hollywood stars, Steve Buscemi
(Reservoir Dogs) and Steven...Virgin Atlantic has recruited two Hollywood stars, Steve Buscemi
(Reservoir Dogs) and Steven ...
of Virgin Atlantic s new Upper Class
bar area. Mr A says: It s quite impressive I m afraid. You can sit ...
Mr A shows Mr B a scale
model of Virgin Atlantic s new massage area, which he describes ...
24 Nov 2006
Alison Copus is leaving Virgin Atlantic, where she was the marketing director, to set up a project
05 Sep 2002
Virgin Atlantic is using humourous images of people carrying out
ludicrous stunts in an attempt
30 Jul 2010
| by Nicola Clark
and 10 years. So when Virgin Atlantic decided it was time to reboot its brand it required a substantial ...
of work at the airline giant which has set out to define exactly what the Virgin Atlantic brand is all about. Joe Ferry, head of design at Virgin Atlantic, said the old logo had been much imitated and may ...
02 Jul 1998
| by BRIAN LEE, Managing director, Grey Inte
Client: Virgin Atlantic...Client: Virgin Atlantic
Where to find it: www.fly.virgin.com
The Virgin Atlantic web ...
challenges do such channels present?
Virgin Atlantic operates in a competitive and highly price ...
the aggregate potential of highly
focused offline and online programs.
As it stands, Virgin Atlantic ...